This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
10 Mobile Strategy Considerations
Planning to embrace mobile engagement in a big way? There are many considerations that companies simply don’t anticipate or work to maximize their mobile strategies. Make sure to pay heed to the following tips: Seamless Technology – While technology for mobile engagement has still not arrived fully, companies should base their architecture around a cloud-based platform that brings together content,…
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Analytics & Testing
6 Signs It’s Time to Ditch Your Analytics Software
A well-crafted business intelligence (BI) software solution is crucial for any organization that wants to determine the ROI of their online endeavors. Whether it’s project tracking, an email marketing campaign, or forecasting, a company cannot thrive without tracking areas of growth and opportunity through reporting. Analytics software will only cost time and money if it doesn’t capture accurate snapshots of…
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Artificial Intelligence
How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve a 10-15% boost in sales. McKinsey And when they were first rolled out at scale, chatbots were supposed to deliver…
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Email Marketing & Automation
When will CAN-SPAM evolve past email?
The FTC has shut down quite a few spammers lately. Spam is still a huge issue, I get hundreds of messages a day. I could filter the emails (I used to use MailWasher) but gave up. There are other alternatives – using a SPAM service that requires each person get authorized to email me, but I like being accessible. Now…
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Content Marketing
Don’t Spend a lot on Your Web Design
Many of my friends are web designers – and I hope they don’t get upset at this post. First, let me start by saying that great web design can have a significant impact on the type of clients you attract, the response rates of prospects clicking through, as well as the total revenue of your company. If you believe a…
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Content Marketing
A Video on Design versus Usability
Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one can actually figure out how to use it, abandonment will be high and sales will be difficult. Branding managers, product…
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Marketing Infographics
Social Media Drives Revenue
Eventbrite has put together this infographic from the social commerce report, providing insight into social commerce and the value of a fan or follower. One note – all figures are represented in US dollars. As social networks continue to gain traction at incredible speeds, many corporations and small businesses are investing heavily in building communities online, and grasping for ways…
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Marketing Infographics
The Top 11 Features of Windows 8
While my home and office are totally equipped with Macs, I can’t say that I’m unimpressed with Windows 8. I know that sales have been soft, but I believe it was a courageous evolution in the Windows history, an advancement in usability, and a beautiful operating system. Microsoft is a worthy adversary… they still own the business OS market, they…
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Content Marketing
Martech Zone: Welcome To My New Martech Publication!
It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in the foundation. So, I went on…
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Marketing Events
Adobe Summit: Join Me At The Digital Experience Conference In Las Vegas (March 17-20, 2025)
Adobe Summit 2025 is set to be one of the most influential digital experience conferences of the year, bringing together industry leaders, innovators, and digital marketers to explore the latest advancements in customer experience, artificial intelligence, and personalization at scale. Taking place from March 17–20 in Las Vegas, with online sessions available for those who cannot attend in person, the…
