This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a car company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made…
-
What Martech Can Learn from Crypto Community Management
Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…
-
Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly complex and non-linear. Below are…
-
Influence is about Conversions, Not Reach
It happened again. I was at an event where a very powerful person well-versed at developing international sporting events was speaking. He was talking about the challenge the industry was having in attracting new fans in a specific racing industry. And then he said the word… influence. Influence – the capacity to have an effect on the character, development, or…
-
Google Docs Explained
Google Docs has really been a blessing for the company I work for. We’re a young company of 5 (just hired our fifth!) and we don’t have a server or shared network appliance. Quite honestly, we don’t need one. When I started, all documentation was simply passed around via email and quickly became confusing! I fired up Google Docs and…
-
MeetingHero: An App for Meeting Productivity
Marketers have meetings all the time as do agencies… meetings are the lifeblood of ideation and planning. But meetings can be terribly unproductive as well. While many people want meetings all the time, I often resist. Meetings are taxing and expensive. Sometimes fear spurs a meeting where people just want to cover their butt. Other times, meetings produce a ton…
-
10 Tips for Better Status Updates
As more and more companies adopt and improve their social media strategies, it’s getting much more difficult for your updates to be heard. I’m a huge proponent of evaluating each of your status updates for one simple thing… value. Is the information you’re sharing of value to your audience? If it is, you have a winner. Your status update is…
-
Rock Social Media in 30 Minutes a Day
We’ve got quite a large following on social media and we share and respond a ton throughout our audiences on different social mediums. We’re a small team, just a handful of folks, but I think we do a great job of helping our readers throughout the day and responding in a timely manner to them. That said… if all we…
-
Diners Club Interview: Building a Social Brand
Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space. The first question was about corporate blogging and 3 tips that I’d provide. If I…
-
Tweetfull: How to Grow and Automate Your X Following
X (formerly Twitter) continues to be a high-impact social network, especially for B2C and B2B influence. For creators and entrepreneurs, managing a growing business while staying active on social media can feel overwhelming. But what if there was a way to achieve significant Twitter growth without compromising your time or authenticity? 10 Steps To Grow Your X Following Growing your…
