This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
Video >= Images + Stories
People don’t read. Isn’t that a terrible thing to say? As a blogger, it’s especially disturbing but I have to admit that people simply don’t read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative commons…. no one reads them. We’re busy – we just want to get to the answer and don’t want to…
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Content Marketing
I Don’t Like It!
These are probably the worst 4 words that you can ever hear as an agency from your client. You never get used to it even though it happens fairly often. People hire designers to do the impossible… pull a vision out of their head and put it into an image, site, video or even a brand. Worse, it’s rarely an…
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Marketing Infographics
The Year of the Social Small Business
Whenever I hear that someone is starting a business or they own their own small business, I immediately have respect for them. Small businesses make up the majority of our extended network and we all work hard to raise each other up in the sea of the goliaths. I tend to lean on small businesses much more since every customer…
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Content Marketing
Direct Mail that Works!
I’ve been meaning to write about this since before the New Year but I had to get the ‘ol scanner out to pull together these images of some direct mail I’ve received recently. The bottom line is that some direct mail still works. Here are 3 examples: Jack Hayhow sent me his book, The Wisdom of the Flying Pig. I…
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Social Media & Influencer Marketing
I’m getting tired of FPAM
If you’re on Facebook, you’re getting FPAM’d, aren’t you? It sounds pretty funny, but it’s not. I think that’s what I’m going to start calling it… FPAM = Facebook Spam. My email inbox is full of friend invites, real event invitations, virtual friend invitations, my friends have questions to ask me, I should install this Facebook application, I should be…
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Content Marketing
Managing Your Application Programming Interface
It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming interface (API). APIs have become a powerful and necessary feature to any platform so that marketers can integration and automate…
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Email Marketing & Automation
Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized
As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress, to distribute the content (Subscribe daily or weekly). The change in statistics were nothing short of stunning. We send our weekly email out to over 70,000 subscribers on Monday and our analytics shows us that that’s the…
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Customer Data Platforms
Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)
Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…
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E-commerce and Retail
Pre-Purchase Habits of Shoppers
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television…
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Artificial Intelligence
Why Brands Must Build Influence Early in The AI Era
AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged with the traditional ten blue links on Google Search, they are now relying more and more on generative platforms like Google’s AI Overviews (AIO), ChatGPT, and Perplexity to perform research. Often, they don’t even click…
