This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Would Your Company Blog If Your Life Depended On It?
Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There’s another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!). Today, I had a fantastic discussion with a local business group. I had the opportunity to discuss my experiences with…
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How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…
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Top 5 Digital Customer Experience Metrics to Monitor
64% of US customers say good CX has more impact on them than great ads. PwC research Great customer experience (CX) can turn one-time customers into passionate advocates. The bad news is that you do not have many chances to make it right. A single negative experience is enough for 17% of consumers to walk away from you for good.…
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Why Brands Must Build Influence Early in The AI Era
AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged with the traditional ten blue links on Google Search, they are now relying more and more on generative platforms like Google’s AI Overviews (AIO), ChatGPT, and Perplexity to perform research. Often, they don’t even click…
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3 Email Marketing Tools You Need to Know About
Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up…
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Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all the latest technologies. The perfect agency has videographers, vocal talent, print designers, graphic designers, search engine optimization experts, mobile marketing…
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Loyalty Rewards
When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with…
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Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…
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Happy 4th of July! It Can Pay to be Patriotic on Social Media
In the United States, we’re celebrating Independence Day today… otherwise known as July 4th. Patriotism is one of those things that can attract a lot of attention and build brand equity. Social media, of course, is a channel that’s perfect for engaging your audience personally. Put the two together and you have a great chance to show your patriotism and…
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What’s Your Corporate Caring Strategy?
I was attending church this weekend and heard a fantastic quote: People don’t care how much you know until they know how much you care! That said, the question relates directly back to your marketing efforts. We always talk about Advertising and marketing as this cohesive strategy. Isn’t it true that how we care for one another is just as…
