This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Survey: Is Collecting or Engaging More Crucial?
As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them. On the other side, we also…
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Content Marketing
The Fastest and Easiest Means of Speeding Up Your Site
Through our hosting provider, I was introduced to CloudFlare. I was absolutely astonished at the service… especially the starting price (free). When I worked for a major SaaS provider, we configured geocaching services and it cost us tens of thousands of dollars a month. CloudFlare isn’t built for a SaaS provider, but it’s perfect for your website or blog. CloudFlare…
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Mobile Marketing, Messaging, and Apps
WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses
The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in developing markets, where budget-friendly options have democratized digital access. The global mobile connections currently stand at approximately 10.37 billion, surpassing…
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Content Marketing
Developing a Persona is Sculpture, not Casting
Companies and individuals are often overzealous in the protection of their brand or persona online. The old school of marketing taught us that everything about our brand had to speak to perfection… and that perfection was what sold. We had perfect logos, perfect packaging and perfect slogans to go with them. The old school of marketing often disappointed, too, though.…
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Mobile Marketing, Messaging, and Apps
Pushwoosh Study: Boosting Push Open Rates: Is Segmentation Always The Key? 6 Fresh Insights
What if we take the widely accepted belief that segmented push campaigns have higher open rates and test it through large-scale push notification research? The Pushwoosh study shows that segmentation indeed plays a big role—but it’s not the only factor at play. Personalization and timing can rival segmentation in driving open rates. Let’s dive deeper. Table of ContentsKey Findings and…
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Social Media & Influencer Marketing
Why It’s Okay For Brands To Decline Some Comments
When I speak to an audience of business people curious about managing their online presence, whether through blogging or social media, a couple of pieces of advice I provide evoke a lot of emotion: Brands should moderate comments and posts to curate a positive view. Deleting a negative comment or post is often better than attacking it. I recommend that…
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Customer Data Platforms
NetHunt: The CRM Built For Google Workspace
NetHunt CRM is a versatile Customer Relationship Management (CRM) solution designed to integrate seamlessly with Google Workspace (formerly G Suite). It is an ideal choice for small to medium-sized businesses that leverage Google Workspace tools for daily operations. Benefits of NetHunt CRM: By connecting with Gmail, Google Calendar, Google Drive, and other Google Workspace applications, NetHunt CRM helps businesses streamline…
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Content Marketing
Penguin 2.0 How to Stay on Google’s Good Side
It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety. Content marketers need not despair as long as they plan to stay on Google’s safe side. According to data compiled in Marketo’s most recent infographic, Google Bought a…
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Marketing Infographics
How to Improve Google Adwords Quality Scores
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it’s not. There are a number of factors that influence the placement of your advertisement – which in turn will impact your budget.…
