Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Marketing Infographicsresponsive design

    Responsive Design, Getting it Right

    According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…

  • Paid and Organic Search MarketingDepositphotos 20583963 m

    Here’s What We Did to Triple Organic Traffic

    The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We’ve migrated hosting, changed themes several times, modify our plugins all the time, and have had incredible ranking at times and…

  • Content MarketingQuantifying Brand Value: Nike Case Study

    The Intangible Value of Brand: Beyond Data-Driven Attribution

    The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…

  • Content MarketingDepositphotos 19720149 s

    Should Web 2.0 Design be Scrapped?

    Elliot Jay Stocks is putting out the battle cry for designers… abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot’s site, the design is absolutely stunning. I disagree with Elliot that it should be destroyed. Working in the Marketing field, you recognize that there is a herd mentality to design.…

  • Social Media & Influencer MarketingScreen Shot 2012 03 27 at 11.41.17 AM

    Visibility and Rewards through Influence

    Congrats to our friend, Mark Schaefer, who was recently interviewed on CBS about his new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. We had an incredible interview with Mark Schaefer a couple weeks ago on our radio show. One of the keys in the interview that I really appreciate is Mark’s encouragement that…

  • Content MarketingeReading

    e-Reading on the Rise

    We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends. People who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. According to one study conducted in early 2012, 13% of those…

  • Sales Enablement, Automation, and Performancesales socialmedia

    Why Isn’t Your Sales Rep on Social?

    At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After…

  • Analytics & TestingConversion Metrics for Business Blogging

    Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide

    Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…

  • Sales and Marketing TrainingReframing Marketing Operations: Evolving Roles, Strategic Impact, and the Intersection with Product Management

    Reframing Marketing Operations: Evolving Roles, Strategic Impact, and the Intersection with Product Management

    Traditionally, marketing operations (MOps) has been a department focused on the tactical execution of efforts like campaign management, platform optimization, and lead nurturing. While these remain key parts of the role, it’s evolved beyond this and now encompasses strategic influence. In order for MOps professionals to contribute maximum value to their organizations and extend their career trajectories, they must also…

  • Content Marketing
    Depositphotos 88135304 m 2015

    What works and what doesn’t in online advertising + key benchmarks

    MarketingSherpa’s 2008 Online Advertising and Benchmark Guide + Benchmarks was born out of a belief that online adverting at present is misunderstood, and as result, underutilized. This isn’t to say that existing advertisers should simply increase spending online. Rather, we think advertisers that can find a balance between economical, efficient targeting and clutter-busting, highly engaging advertising will achieve far better…

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