This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Here’s Why People Hate Your Content
The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be…
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Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and develop an ongoing communication strategy with them… accomplished with little or no resources using automation. According to the Aberdeen group,…
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ShareThis: Unlocking the Power of Behavioral Data Beyond Sharing Buttons
Most marketers recognize ShareThis for its ubiquitous social sharing buttons—those sleek, omnipresent icons enabling users to share content across social platforms with a single click. They’ve powered billions of digital moments. But behind the scenes, ShareThis has quietly built something far more valuable to marketers: a powerful data engine that captures real-time behavioral signals across the open web. And with…
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The Evolution of a Social Network – Colts Fan Network
My good friend, Pat Coyle has re-branded his blog to Sports Marketing 2.0 and is now writing about the evolution of the Colts Fan Network. This is the Perfect Storm (in a good way) … a captive loyal audience (that can’t be stolen), an online outlet for them to share their loyalty and love for a great team, and the…
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How To Increase Holiday Season Engagement And Sales With Email List Segmentation
Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is…
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SitesGPT: Let AI Build Your Website in Just a Few Clicks
Creating a website was complex, requiring technical skills, coding knowledge, and design expertise. However, with advancements in artificial intelligence, website building has been revolutionized. Whether you’re a business owner, freelancer, or hobbyist, having a strong online presence is essential. But not everyone has the time or expertise to design a professional-looking website from scratch. That’s where SitesGPT comes in. SitesGPT…
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Nobody Knows Who You Are… Craft Your Personal Brand Accordingly
Your personal branding dictates your professional opportunities. Many feel constrained by their past experiences, existing networks, or the lack of a recognizable reputation. The truth is, nobody knows who you are—at least, not yet. This is excellent news because it means you can craft your personal brand in a way that aligns with where you want to go, not just…
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My Freakonomics: How To Save Your Personnel Budget By Increasing Wages
I just completed reading Freakonomics. It’s been a while since I couldn’t put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. It took up some of my mornings, even making me late for work. At the core of this book is the unique perspective…
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Sell, Service and Market with Salesforce1
Last week, Isaac Pellerin from our client TinderBox stopped by and demonstrated the Salesforce1 mobile application to me. Wow. Salesforce1 allows companies to create apps using Salesforce Communities, Heroku1 and the ExactTarget Fuel Platform and the user interface is simple and very usable. The Salesforce1 Platform delivers powerful services like point-and-click development, business logic, mobile SDK, analytics, multi-language development, social…
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61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot. This was a…
