This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Web Testing, Browsers and Resolutions
The team over at Webby Monks have put together this helpful website testing ionfographic (Click through for an interactive infographic). The infographic defines must test browsers, their Operating Systems and resolutions. Here are some associated stats highlighted in the infographic: Mobile Internet Browsing has surpassed 24% share worldwide ...
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Content Marketing is a Balance of Curation and Creation
As we review topics on Martech Zone to write about, we research their popularity as well as the content that's already been published. If we believe we can update the topic and add additional details that are key to the topic - we typically take on the task of writing it ourselves. If we believe...
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This is How You Share Content in Social Media
If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie's List . Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer. The problem is that our articles...
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Native Advertising in Context
It's sometimes hard to keep up with all the marketing jargon these days, but here's another one that you may begin hearing... native advertising . The term native advertising is getting considerable traction in the online advertising community, but its definition has been confusing until now. Native advertising is...
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Visibility and Rewards through Influence
Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark recognized that digital interactions were beginning to shape reputations, open doors, and create new...
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but...
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Connecting the Dots
Whether you're selling a product, pushing a website, or marketing your services... all of us have three dots on our sketchpad... acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our departments unique to each of the dots: Sales Department - for acquisition. Production...
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How to Create Content Ideas for a New Client
Creating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here's a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating thing, especially when you are just getting started with...
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How to Add Featured Images to Your WordPress RSS Feed Using Functions.php
RSS feeds are a crucial tool for content distribution, especially for marketers looking to syndicate their blog posts, improve discoverability, or automate email newsletters. However, by default, WordPress does not include the featured image in RSS feeds, which can make your content less visually appealing when it appears in RSS...
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Small Business Marketing Cycle Toolbox
Our technology sponsor, Formstack (for online form building ), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can be tough. Luckily, the Toolbox of the Small Business...