This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Preparing Your Email Strategy To Maximize Your Returns in 2026
Email marketing is often treated as a background task rather than a strategic system. Teams focus on acquisition channels that feel more immediate or exciting, while email quietly continues to deliver compounding value. The irony is that the return on investment (ROI) from email is frequently overlooked until performance drops, deliverability suffers, or revenue gaps...
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4 Ways that Big Data Applications Are Providing Results
According to this infographic from SingleGrain , companies are now collecting over 75,000 data points on a single individual. That's a lot of data... but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help...
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Scared Salesless
This week, I sat down with a business owner that I've worked with on a few projects. He's very talented and has a growing business that's doing well. As a young small business, he's challenged with carefully balancing his calendar and budget. He had a major engagement that was planned...
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Why Your Business Should Make Use of Video in Marketing
Video has moved far beyond a supplemental content format and is now at the center of modern digital strategy. As audiences grow increasingly accustomed to consuming video in their personal and professional lives, it has become one of the most powerful ways to convey ideas, showcase products, and establish trust. For marketers looking to...
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How B2B SEO Is Evolving in 2025: Trends and Expert Recommendations
SEO is something that never stands still. What was a hit a couple of years ago may not work at all today. If you don’t keep up with everything that’s happening, your search rankings can plummet in a matter of weeks. For example, what kept your site in the top in 2023 will no longer...
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Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite
The amount of work being put into digital properties and content that doesn't actually drive any business is mind-boggling. It's even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won't invest in the time and energy to optimize...
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ShoutEm: Mobile Apps and Whitelabeled Mobile Apps
ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm's...
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Twitter and Video, Like Peanut Butter and Jelly
Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may...
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When will CAN-SPAM evolve past email?
The FTC has shut down quite a few spammers lately. Spam is still a huge issue, I get hundreds of messages a day. I could filter the emails (I used to use MailWasher) but gave up. There are other alternatives - using a SPAM service that requires each person get authorized to email me, but...
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Brands and Content Marketing: Beware the Hype
Michael Brito , the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging that early corporate adopters are evolving their content marketing strategies into a much...