This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
LinkedIn Groups for Sales Success
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups.…
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Analytics & Testing
The Inbound Call Channel is Huge… and Untapped
One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because…
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Marketing Tools
Calendar: Simplify Team Scheduling and Supercharge Your Productivity with AI-Driven Insights
Managing time effectively isn’t getting any easier. Whether coordinating meetings across time zones, avoiding double bookings, or simply finding an open slot in a packed schedule, managing a calendar often feels like a full-time job. That’s where Calendar steps in, transforming how you and your team manage time. Calendar Calendar is an advanced scheduling platform designed to help individuals and…
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Artificial Intelligence
How AI Adoption Among SMBs is Evolving: Insights from WSI’s Industry Benchmark Survey
Artificial intelligence (AI) is no longer a futuristic concept; it is reshaping business operations today. Yet, integrating AI remains a complex challenge for small and medium-sized businesses (SMBs). While large enterprises have the resources to experiment with AI-driven strategies, many SMBs are still trying to determine how to implement these technologies effectively. WSI, the world’s largest network of digital marketing…
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Customer Data Platforms
Metabase: Build Powerful Dashboards and Unlock Data Insights Without SQL
Organizations can’t afford bottlenecks when it comes to data. Many teams still struggle with outdated tools, complex coding requirements, and lengthy turnaround times when attempting to answer basic questions about their performance. Waiting on analysts or writing custom SQL queries shouldn’t stand between you and the critical business insights you need. Metabase Metabase is a user-friendly business intelligence (BI) tool…
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Content Marketing
Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within a drive (or even beyond) of this hotel and the rest of the French…
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Content Marketing
Ebook: What is Lifecycle Marketing?
What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same…
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Content Marketing
Information Overload and Infographics
Every day we review our alerts from Meltwater, or sponsor, and review dozens of marketing-related infographics on the web. Each week we choose not to publish hundreds of infographics, though. We develop infographics ourselves and it’s not that we’re snobs… it’s simply that we understand what makes an infographic work and what doesn’t. A well-designed infographic without information overload has…
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Marketing Infographics
How to Correct 4 Mobile Marketing Mistakes You’re Making
On this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks atFormstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices – a critical strategy. Chris Lucas and the team atFormstack recently released this infographic that lists 4 common mistakes…
