This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Authority: The Missing Element of Most Content Strategies
There’s not a week that goes by on Martech Zone that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes and strengthens the author’s authority. But……
-
WordPress Plugin: Advanced Admin Search With Title, Slug, Content, or Tag
Finding content in the WordPress admin panel can quickly become a chore, especially for sites with hundreds or thousands of posts. By default, the search box in the All Posts screen is limited in capability—it only checks post titles, and there’s no built-in way to search specifically by slug, content, or tags. If you’re a developer, editor, or content manager…
-
Ebook: What is Lifecycle Marketing?
What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same…
-
What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit, we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it’s an excellent question. Generally, the team I worked with agreed that there were business analysts and data analysts – and the expectations on each were a bit different. Business analysts provide information…
-
You Don’t Need a Business Degree to Understand This
Okay, it’s time for a rant. This week I’ve been beat up a couple times and I’m truly at a loss that some of these folks have made it as long as they have in business. I want to get a few things straight when you go to negotiate and purchase services from your next Agency. The Price is What…
-
Develop Your Social Resume
In our industry, a social resume is a requirement. If you’re a candidate looking for a job in social media, you better have a great network and online presence. If you’re a candidate looking for a job in search engine optimization, I better be able to find you in search results. If you’re a candidate looking for a content marketing…
-
Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide
Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…
-
Graava: An Intelligent Video Camera that Automatically Edits
In 2012 Bruno Gregory was hit by a car while riding his bike. The driver left the seen but Bruno was able to identify and get the driver convicted because he had a camera that recorded the event. The next year, he came up with the idea of utilizing sensors and machine learning to develop a camera that automatically only…
-
Affordable and Robust SEO Monitoring
We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different……
-
5 Copywriting Tips That Will Help Your Small Business Stand Out
Let’s be honest—running a small business is hard. You’re juggling a million things, trying to grow, and somewhere in between, you have to figure out how to get people to actually notice you. That’s where copywriting comes in. Good copy isn’t just about sounding professional or filling up space on your website. It’s about grabbing attention, holding it, and making…
