This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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CloudTalk: The AI-Powered Business VOIP System for Sales and Support
Companies need a reliable and intelligent communication system to optimize their outreach, streamline customer support, and enhance operational efficiency. Traditional phone systems often fail to provide the necessary tools for scaling and automation, leading to missed opportunities and inefficient workflows. Businesses require a solution that ensures seamless communication and integrates AI-driven insights to maximize performance. CloudTalk CloudTalk is an advanced…
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Causes: Charity + Facebook = WIN!
I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all activity to happen within their platform. This is constraining… and lessons should have been learned from AOL and MySpace. In…
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Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM: Monitoring – the ability to…
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Me, Me, Me and Social Media
1.webp” class=”s3-img” border=”0″ alt=”mean.jpg” align=”left” />It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about…
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Feeding the Content Beast with Rallyverse
Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you…
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Curated Social Media Wisdom from Top Enterprise Experts
What do Big Company Social Media Professionals know that the rest of us might not be so clear about? ReferralCandy dug into data from Jay Baer’s latest ebook, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals to see if we could find any meaningful patterns. The information includes tips on establishing your social media…
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Our Secret to Search Engine Optimization
Here’s a typical example of the ranking stats for competitive keywords for one of our clients: 1.webp” class=”s3-img” border=”0″ alt=”ranking.png” /> Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs. Less than 2 months in, and we’re about to get them on page 1. Within 6 months, we’ll really have some great rank…
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Corporate Blogging for Dummies is Here!
We could not be more excited! This week, the first Corporate Blogging for Dummies copies were shipped to us. I can’t tell you the feeling of pride in opening the box and seeing our names in print on the front cover. Corporate Blogging for Dummies is over 400 pages of incredible information – not a stone was left unturned in…
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Tickle & Woo Your Prospects!
Many business to business (B2B) sales cycles are long and arduous. It’s a balance of keeping top of mind with a prospect until the purchase decision can be made and not bugging them and driving them off. I’ve watched some folks nurture leads incredibly well, and I’ve put “Do Not Answer” in my phone book to avoid the sales people…
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Stop Forwarding That Crap To Me
You have to love “Weird Al”. He hit an amazing chord with this song… I have several friends and family that somehow believe they’re duty on the Internet is to forward everything… without checking it for virii, without checking its validity on Snopes, or without wondering whether I’m too busy to view the 42 attached images of the rescued [insert…
