This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Email Marketing Stats You Need to Know
I’m not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I’m always surprised on our own blog that the header ad consistantly sells out… but no one has purchased advertising on our daily and weekly…
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Content Marketing
Cantaloupe.TV: Transforming Stories into Visual Experiences with Storybooks
Standing out isn’t just about having the loudest message—it’s about creating a resonant experience. Audiences crave stories that are not only compelling but also immersive, engaging, and easy to follow. This is where Cantaloupe.TV’s Storybooks shine, leveraging cutting-edge multimedia elements to craft interactive storytelling that captivates and informs. Storybooks by Cantaloupe.TV is designed to provide an unforgettable user experience. By…
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E-commerce and Retail
The Q4 Campaign Checklist Every Ecommerce Marketer Needs
Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…
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Social Media & Influencer Marketing
What’s Your Corporate Caring Strategy?
I was attending church this weekend and heard a fantastic quote: People don’t care how much you know until they know how much you care! That said, the question relates directly back to your marketing efforts. We always talk about Advertising and marketing as this cohesive strategy. Isn’t it true that how we care for one another is just as…
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Content Marketing
Top 3 Key Elements to Remember for B2B Blogging
In B2B, corporate blogging has proven to be one of the most effective tools for building brand authority, generating leads, and driving long-term engagement. However, simply publishing content isn’t enough—your blog must stand out in a crowded space, resonate with your target audience, and reinforce your brand’s value. To achieve this, you must focus on three essential elements: thought leadership,…
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Marketing Tools
OSX Preview Bug: Shrink an Image to 16 Terabytes?
Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional use. Preview Features File Viewing: Supports multiple file types, including PDF, JPEG, PNG, TIFF, and more. PDF Editing and Annotation:…
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Marketing Infographics
Economics of Free Mobile Games
Companies look to developing application programming interfaces and mobile applications that compliment their service; however, free entertainment apps are often overlooked as a viable alternative. The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from…
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Paid and Organic Search Marketing
Online Businesses Need to Shift Marketing to Stay Ahead
There’s no question that the Internet has changed dramatically over the years, and that’s true for how companies market their online business as well. Any business owner needs only to look at the number of changes Google has made to its search algorithm to gain a basic understanding of how Internet marketing techniques have changed over time. Firms that do…
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Marketing Infographics
6 Benefits of Branded Forums and Online Communities
This week, we released a major update of our email newsletter plugin for WordPress. One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions, or problems. WordPress plugins have their own support forums, we had website contact form submissions, and we had tested a helpdesk.…
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Content Marketing
Survey: How Does Your Content Productivity Compare?
Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline their actual production methodology, processes, staffing resources, roles, and responsibilities, and technology. Rundown will be releasing critical updates to this…
