This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
SubscriptionFlow: Simplify Subscriptions and Power Your Growth!
Managing a subscription-based business (like SaaS) comes with unique challenges. From recurring billing to customer retention, handling the complexities while staying focused on growth can be overwhelming. As your business scales, these challenges only grow more complicated. That’s where automation and data-driven solutions become essential. SubscriptionFlow SubscriptionFlow is an AI-powered subscription management platform designed to automate billing, optimize payments, streamline…
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E-commerce and Retail
The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention
Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence (AI) and machine learning (ML) across their marketing function. Gartner research, This striking disconnect between aspiration and implementation reveals a fundamental misalignment in how brands approach personalization. The challenge becomes even more significant when we consider that 90-98% of…
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E-commerce and Retail
The Q4 Campaign Checklist Every Ecommerce Marketer Needs
Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…
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Email Marketing & Automation
Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…
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Paid and Organic Search Marketing
What’s your Organic Search Potential?
Tonight I had a beer with good friend and colleague Kristian Andersen. Kristian’s firm is an incredible local resource to many firms both regionally and nationally and Kristian is a personal mentor. Every conversation I have with Kristian energizes me – and we challenge each other’s understanding of how business works, how Software as a Service works, how social media…
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How to Let Customers Drive Your Next Campaign
A few weeks ago, we installed Ooma – a VOIP solution for a home or small business. It’s pretty amazing – even integrating Google Voice (which is our company phone number). Today, we received this email and I instantly loved it. That question is the only question you really need to ask your customers when it comes to satisfaction. When…
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Marketing Infographics
Economics of Free Mobile Games
Companies look to developing application programming interfaces and mobile applications that compliment their service; however, free entertainment apps are often overlooked as a viable alternative. The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from…