This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Conversion In A Box
Conversion In A Box is a combination of landing page, form and data administration, automated email response, and analytics in a single solution. Conversion In A Box helps you turn any webpage into a conversion strategy. Upload compelling content to our secure servers and we’ll generate form code that you can easily paste into blog posts, Facebook pages, websites, landing…
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Site Testing leads to Conversion Happiness
Aside from testing for search, speed and social, there are critical components of a test site that your company should be working on to analyze how visitors are converted into customers. Elements in and on pages like call-to-action buttons, layouts, navigation, copy, promotions, offers, checkout process, product selection process and even security should be constantly tested to find issues and…
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Video: Local Search Strategies are Key for Large Brands
A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords…
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Book Release! Renée Pawlish: Nephilim, Genesis of Evil
For two and a half years I worked with Renée at a Newspaper Database Marketing firm in Denver, Colorado. Like many talented employees, Renée had creative outlets that blew me away. I was lucky enough and thrilled to read the transcripts of Renée’s first murder mystery book. It was an awesome read, fun and unpredictable! Renée just wrote me and…
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3 Lessons Content Marketers Should Learn from Retail
Erin Sparks runs Edge of the Web radio, the podcast we sponsor and participate in every week. Erin and I have become good friends over the years and had an amazing discussion this week. I was discussing an upcoming ebook that I had written for Meltwater that will be published soon. In the ebook, I go into great detail about…
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The Environmental Impact of SPAM
The folks at WebpageFX Weekly have put together quite the infographic explaining the environmental cost of SPAM. I’ve written before about SPAM and the email industry… and am still surprised that no one has made any advancements in combatting SPAM. If ISPs like Google, Yahoo! and Microsoft truly wanted to rid theirselves of SPAM, they would offer protected email addresses…
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Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. 1.webp”…
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The Good, The Great, and the Scary with Artificial Intelligence
When I was honorably discharged from the Navy in 1992, it was perfect timing. I went to work for the Virginian-Pilot in Norfolk, Virginia – a company that fully adopted IT Innovation as part of its core strategies. We installed fiber and removed line-of-site satellite, we hard-wired programmable-logic controllers to PCs and captured data that helped us fine-tune our maintenance…
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The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention
Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence (AI) and machine learning (ML) across their marketing function. Gartner research, This striking disconnect between aspiration and implementation reveals a fundamental misalignment in how brands approach personalization. The challenge becomes even more significant when we consider that 90-98% of…
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The Message Produces Results
When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message are working. However, I have…
