This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Email Marketing Stats You Need to Know
I’m not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I’m always surprised on our own blog that the header ad consistantly sells out… but no one has purchased advertising on our daily and weekly…
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Marketing Infographics
The State of Social Ads
While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion…
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Analytics & Testing
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap…
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Social Media & Influencer Marketing
Social Media and the Employee Conundrum
John Jantsch asks a great question, Do you have a Social Media Non-Compete? Another question might be, “Can a company enforce a social media non-compete?” Courts have traditionally frowned upon restrictions placed by employers on their employees’ right to find and make a living. Since more and more companies are being compelled to utilize social media and encourage their employees…
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E-commerce and Retail
SubscriptionFlow: Simplify Subscriptions and Power Your Growth!
Managing a subscription-based business (like SaaS) comes with unique challenges. From recurring billing to customer retention, handling the complexities while staying focused on growth can be overwhelming. As your business scales, these challenges only grow more complicated. That’s where automation and data-driven solutions become essential. SubscriptionFlow SubscriptionFlow is an AI-powered subscription management platform designed to automate billing, optimize payments, streamline…
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Customer Data Platforms
Coupler.io: Integrate and Automate Your Marketing Data Without Lifting a Finger
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating stakeholder dashboards isn’t just inefficient—it’s error-prone. For data-driven teams that want to move fast, that’s a major problem. Coupler.io Coupler.io is a no-code data automation platform that connects your favorite…
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Email Marketing & Automation
Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…
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Content Marketing
Survey: How Does Your Content Productivity Compare?
Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline their actual production methodology, processes, staffing resources, roles, and responsibilities, and technology. Rundown will be releasing critical updates to this…
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Paid and Organic Search Marketing
Online Businesses Need to Shift Marketing to Stay Ahead
There’s no question that the Internet has changed dramatically over the years, and that’s true for how companies market their online business as well. Any business owner needs only to look at the number of changes Google has made to its search algorithm to gain a basic understanding of how Internet marketing techniques have changed over time. Firms that do…
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How to Let Customers Drive Your Next Campaign
A few weeks ago, we installed Ooma – a VOIP solution for a home or small business. It’s pretty amazing – even integrating Google Voice (which is our company phone number). Today, we received this email and I instantly loved it. That question is the only question you really need to ask your customers when it comes to satisfaction. When…
