This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Bob Prosen Launches Small Business Accelerator
A few years ago, I read and thoroughly enjoyed Kiss Theory Goodbye, a book from Bob Prosen that provides sound advice for businesses. Bob’s business leadership and management training programs have dramatically increased performance and profitability and changed the culture at Sabre, Hitachi, Sprint, AT&T and hundreds of small businesses across the nation. Bob’s consulting and training are now in…
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Artificial Intelligence
I Never Lost A Job to Technology. I Have Gained Multiple Careers, Though.
Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt…
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Content Marketing
It’s All About the Images
Every few weeks or so I’m bugging my boss to refill the stock photo budget. There’s not a piece of content we distribute for ourselves or our clients that doesn’t have some kind of representative image, graphic, or custom graphic assigned to it. We know, on Martech Zone, that when we select a great image to get our point across,…
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Thunderbird Arrives! Some features are killer, others should be killed!
My assessment of the latest release of Thunderbird. An incredible email client with a few, very painful flaws.
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Sales and Marketing Training
American Managers are Spoiled…
American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the native language and the island. The island isn’t in the Orient or the Caribbean; it’s cold and damp, with some…
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Customer Data Platforms
Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and…
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Analytics & Testing
Social E-commerce with Moontoast
With more people depending on social networks and blogs for news and updates, the focus is on engaging customers and potential customers through social media. However, for companies, such engagement or brand building initiatives remain an exercise in futility if they do not ultimately translate to added revenues. Enter Moontoast, the first socially distributable commerce platform, allowing companies to engage…
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Marketing Infographics
How Businesses are Making Friends on Facebook
Sometimes we get in the weeds on our posts here at Martech so this infographic is a nice change. As an overall marketing strategy, how are businesses leveraging Facebook? This infographic does a great job of explaining how! Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that…
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Killing Me (Blog) Softly
Visitors: Down 33%Pageviews: Down 18%RSS Subscriptions: Up 5%Adsense: Down 70%Technorati Rank: Down 4%. These are some of my statistics for the last two weeks on my blog! For my regular visitors, you’ll notice I’ve not been blogging consistently – one of those cardinal rules that you should never break. Blogging is all about momentum. Once you lose momentum, there’s no…
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Marketing & Sales Videos
Video: The Art of Data Visualization
As we work with data and big data sets and customers, we find that data becomes very dangerous when misrepresented or misinterpreted. Marketers sometimes take advantage of this to twist the interpretation to the benefit of the client. This is unfortunate as it can lead to missed expectations. Looking at data can be deceiving, but visualization data can be very…
