Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingStop Progress

    Are Online Software Directories a Platform’s Friend or Competitor?

    A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that…

  • Sales and Marketing TrainingMonkey's Fist Sales Nurturing and Conversion Strategy

    The Monkey’s Fist: A Practical Sales Approach to Building Trust and Driving Conversions

    Sales is as much about psychology as it is about persuasion. The best sales professionals don’t just sell; they guide, educate, and build relationships. One particularly effective technique in this space is the Monkey’s Fist strategy, which helps reduce friction in the buying process while building trust. In the Navy, when a ship approaches a dock, the crew needs to…

  • Artificial IntelligenceTechnology and Jobs: From Navy Electrician to AI Entrepreneur

    I Never Lost A Job to Technology. I Have Gained Multiple Careers, Though.

    Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt…

  • Advertising TechnologyCTV Advertising Growth

    Buying Into CTV Is a Start—But Consumption Demands More

    For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV (CTV) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be seen—will it hold through the NFL, NHL, and the fall broadcast debut season? Either way, this massive market penetration can’t be ignored.…

  • Artificial IntelligenceVapi: Voice AI API and Agentic Workflows

    Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity

    Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything from call handling to conversational…

  • Review Me! Blogging for Dollars

    Sponsored Post: ReviewMe When PayPerPost and ReviewMe first popped up on, I was pretty disappointed. I really felt as though ‘blogging for dollars’ was going to take a turn for the worst. Tonight I noticed a few posts on other blogs that ReviewMe was actually utilizing their own system to pay bloggers to review themselves. It caught my attention so…

  • Content Marketingsteven woods con

    Digital Body Language at The Online Marketing Summit

    As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf of Compendium. At the summit was also Steven Woods of Eloqua. Steven’s keynote and panel conversations were insightful and thought provoking. Steven has released the book, Digital Body Language – Deciphering Customer…

  • Content Marketing
    WordPress

    WordPress: Publish Future Posts as Upcoming Events

    We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within your theme, you can add a loop that only queries and displays future posts for a specific category that is…

  • Content Marketingchristmas cards

    Why You Should Send Cards this Holiday

    Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal updates, the holiday card remains the gold standard for the period in the year where people aim to keep traditions…

  • Content Marketingvideo viewability

    Are Your Video Ads Being Seen?

    A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to…

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