This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that…
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Artificial Intelligence
I Never Lost A Job to Technology. I Have Gained Multiple Careers, Though.
Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt…
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Artificial Intelligence
Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything from call handling to conversational…
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Review Me! Blogging for Dollars
Sponsored Post: ReviewMe When PayPerPost and ReviewMe first popped up on, I was pretty disappointed. I really felt as though ‘blogging for dollars’ was going to take a turn for the worst. Tonight I noticed a few posts on other blogs that ReviewMe was actually utilizing their own system to pay bloggers to review themselves. It caught my attention so…
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Content Marketing
Digital Body Language at The Online Marketing Summit
As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf of Compendium. At the summit was also Steven Woods of Eloqua. Steven’s keynote and panel conversations were insightful and thought provoking. Steven has released the book, Digital Body Language – Deciphering Customer…
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Content Marketing
WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within your theme, you can add a loop that only queries and displays future posts for a specific category that is…
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Content Marketing
Why You Should Send Cards this Holiday
Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal updates, the holiday card remains the gold standard for the period in the year where people aim to keep traditions…