This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search Queries and you’ll find a fantastic data grid: 1.webp” alt=”Top Search Queries – Google Search Console” title=”Top Search Queries –…
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Why Not?
How does your company profit? Are each of the goals of your company aligned with building that profit? Are each of your management teams’ goals aligned to support the goals of your company? Are each of your employees’ goals aligned with your management’s goals? Are your employees’ performance measured against their goals? Is each employees’ compensation determined by how they…
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Uptimia: Uptime Monitoring, Performance Monitoring, and Downtime Alerts
The frantic rhythm of keeping websites always available, responsive, and secure can be overwhelming for business leaders, marketers, and sales executives. You’re tasked with ensuring your digital presence delivers consistently, yet manual monitoring risks expensive outages, slowdowns, or security lapses. What’s needed is a seamless, trustworthy system that catches issues the moment they occur—so your team can act swiftly and…
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Site Testing leads to Conversion Happiness
Aside from testing for search, speed and social, there are critical components of a test site that your company should be working on to analyze how visitors are converted into customers. Elements in and on pages like call-to-action buttons, layouts, navigation, copy, promotions, offers, checkout process, product selection process and even security should be constantly tested to find issues and…
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Has Small Biz Social Media Changed?
Last summer we surveyed small business owners to understand how they were using social media. The results were documented in a series of white papers. 1.webp” alt=”” width=”362″ height=”246″ />A lot has changed in the last year. My perception is that more businesses then ever are engaged in social media, or at least testing the waters. It that is the case,…
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The Mother of All Databases
Wow, the mother of all databases. Internous is an initiative to catalog and organize all the databases in the world. When Matt first told me what he was working on, my eyes kind of glazed over due to the sheer magnitude of the initiative. From the Internous Site: The Internet Search Environment Number (ISEN) is for researchers who find it…
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iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS—a powerful toolkit that empowers creators to harness the full potential of Apple’s industry-leading mobile…
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Bubbles, Reflections – now Ambient Glow!
After scrapping my old theme, the default Kubrick theme started to grow on me… it’s clean and simple. After getting quite a bit of ribbing about my last theme (very, very, very customized aka hacked Anaconda theme) breaking with WordPress 2.1, I was motivated to get a new theme up and going quickly. Perhaps the worst (or best) ribbing I…
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Social Media and the Employee Conundrum
John Jantsch asks a great question, Do you have a Social Media Non-Compete? Another question might be, “Can a company enforce a social media non-compete?” Courts have traditionally frowned upon restrictions placed by employers on their employees’ right to find and make a living. Since more and more companies are being compelled to utilize social media and encourage their employees…
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AnalyticsWP: Track Every Visitor, Journey, and Order with WordPress-Native Analytics
When you manage a WordPress site, you’re constantly seeking clarity. Who’s visiting? What are they doing? Which marketing channels drive sales? Yet traditional tools often leave you sifting through delayed, incomplete, or blocked data. Worse still, many offload your traffic insights to third-party servers, adding bloat and privacy concerns. For WordPress users, it’s time to replace guesswork with visibility—instantly. AnaltyicsWP…
