This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Finally – A Resource to Keep Abreast of Social Media Marketing!
The incredible folks at Social Media Examiner have launched their exclusive membership community, The Social Media Marketing Society. The purpose of the Society is to help you discover new ideas, avoid trial and error, implement the newest social tactics and find what works best with social media marketing. When you join the Society, you’ll receive three original training sessions each…
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Paid and Organic Search Marketing
What’s your Organic Search Potential?
Tonight I had a beer with good friend and colleague Kristian Andersen. Kristian’s firm is an incredible local resource to many firms both regionally and nationally and Kristian is a personal mentor. Every conversation I have with Kristian energizes me – and we challenge each other’s understanding of how business works, how Software as a Service works, how social media…
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Analytics & Testing
Social E-commerce with Moontoast
With more people depending on social networks and blogs for news and updates, the focus is on engaging customers and potential customers through social media. However, for companies, such engagement or brand building initiatives remain an exercise in futility if they do not ultimately translate to added revenues. Enter Moontoast, the first socially distributable commerce platform, allowing companies to engage…
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Content Marketing
We Hired an Attorney Today
It’s not a bad thing. Every week, for more than a year, I’ve had a reminder from 43 things to Start a Successful Business. That’s a tall order! Starting a business is one thing, making it successful is quite another. I’ve had quite a bit of success with the blog and I continue to get additional engagements because of the…
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Social Media & Influencer Marketing
Social Media and the Employee Conundrum
John Jantsch asks a great question, Do you have a Social Media Non-Compete? Another question might be, “Can a company enforce a social media non-compete?” Courts have traditionally frowned upon restrictions placed by employers on their employees’ right to find and make a living. Since more and more companies are being compelled to utilize social media and encourage their employees…
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Email Marketing & Automation
8 Guiding Principles to Hiring an Email Marketing Expert
In part one (You Might Need an Email Marketing Expert If...) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager.
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Marketing & Sales Videos
Video: The Art of Data Visualization
As we work with data and big data sets and customers, we find that data becomes very dangerous when misrepresented or misinterpreted. Marketers sometimes take advantage of this to twist the interpretation to the benefit of the client. This is unfortunate as it can lead to missed expectations. Looking at data can be deceiving, but visualization data can be very…
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Understanding Spheres
Blogosphere is one of those non-sense terms that most people can't stand but when you look at the Internet and how sites move up and down, it really is a sphere of influence. Read more about how you can drive from the outskirts of the web to the A-list.
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Review Me! Blogging for Dollars
Sponsored Post: ReviewMe When PayPerPost and ReviewMe first popped up on, I was pretty disappointed. I really felt as though ‘blogging for dollars’ was going to take a turn for the worst. Tonight I noticed a few posts on other blogs that ReviewMe was actually utilizing their own system to pay bloggers to review themselves. It caught my attention so…
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Advertising Technology
Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows
Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker Picsart Ad Maker is an…