This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Paid and Organic Search Marketing
Why You Should Noindex Your RSS Feed for SEO
With search engine optimization (SEO), every decision about how your site is structured and indexed can impact your rankings. One often overlooked aspect of SEO is whether to allow search engines to index your RSS feed. While RSS feeds serve an essential purpose for content distribution and syndication, they don’t always need to be indexed by search engines. Noindexing your…
-
Content Marketing
Viewing Your Content Calendar
Blogging and social media is a marathon of generating valuable content on a daily basis for your audience. The goal is to generate enough authority and content that we have readers, fans or followers eventually convert into customers. That takes a while, sometimes, so it’s important to keep your eye on the goal ahead. One way you can do this…
-
E-commerce and Retail
Site Testing leads to Conversion Happiness
Aside from testing for search, speed and social, there are critical components of a test site that your company should be working on to analyze how visitors are converted into customers. Elements in and on pages like call-to-action buttons, layouts, navigation, copy, promotions, offers, checkout process, product selection process and even security should be constantly tested to find issues and…
-
Marketing Infographics
How Small Businesses Use Social Media
It’s always interesting to note out other marketers are leveraging social media for their own benefit. Pagemodo has developed an infographic on How Marketers Are Using Social Media Successfully. The infographic is based on a recent survey and showcases the most common benefits of using social media. Including: How important is social media marketing for small businesses? What percentage of…
-
Email Marketing & Automation
Video: Keep, Win, Grow with Right On Interactive
One of the keys that we’ve identified in our own business is that a specific type of customer is key to the client’s success as well as ours. Some of it has to do with resources, some with the industry they’re in and most of it being a recognition of the value and return on investment. We’re just 5 years…
-
Analytics & Testing
StatDragon: Advanced Analytics for Vimeo
StatDragon has launched advanced analytics for Vimeo users. Until now, Vimeo users have only had access to basic analytics like loads, plays, geography and top embed locations. StatDragon’s Advanced Vimeo Analytics makes it possible to track: Viewing Behavior – Capture second-by-second engagement data and see when viewers stop watching. Social Media Impact – Track share counts on Facebook, Twitter, LinkedIn,…
-
Email Marketing & Automation
The 3 Dimensions of a Balanced Email Marketing Strategy
Many marketers focus their strategy for email marketing simply on output productivity and the performance of the email. This misses some enormous dimensions that are impacting the overall success of your company to compete against an inbox that’s piled high for your subscribers’ attention. There are 3 dimensions to any analysis that is executed after an email marketing campaign: Email…
-
Content Marketing
Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform
One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of their products. Podcasting is quite a different beast when it comes to developing your strategy… and hosting it is unique…
-
Sales Enablement, Automation, and Performance
How Mapping Software Raises Sales Team Output and Profits
Applying mapping software to sales processes is directly tied to more sales, quicker service delivery, and measurable cost reductions. Those gains come from visualizing data, optimizing travel, fine-tuning territory assignments, and feeding managers the facts they need. The following sections detail how these effects play out using current data and real-world use cases. Speed, Savings, and More Sales Calls Field…
-
Advertising Technology
LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro
Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn’t easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or expose your commissions to savvy competitors. That’s where link cloaking comes in. What is Link Cloaking? Link cloaking is the…
