This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Artificial Intelligence
Xavier AI: Instantly Generate Consulting-Quality Marketing Presentations and Sales Decks
Growing a business demands strategic clarity, speed, and compelling communication. However, building pitch decks, campaign strategies, and executive presentations still consumes hours, especially for startups and small businesses without access to a whole marketing team. The opportunity cost is enormous. What if you could generate an entire consulting-style marketing presentation, tailored to your needs, in less than a minute? Xavier…
-
Sales Enablement, Automation, and Performance
Why Not?
How does your company profit? Are each of the goals of your company aligned with building that profit? Are each of your management teams’ goals aligned to support the goals of your company? Are each of your employees’ goals aligned with your management’s goals? Are your employees’ performance measured against their goals? Is each employees’ compensation determined by how they…
-
Sales Enablement, Automation, and Performance
Tickle & Woo Your Prospects!
Many business to business (B2B) sales cycles are long and arduous. It’s a balance of keeping top of mind with a prospect until the purchase decision can be made and not bugging them and driving them off. I’ve watched some folks nurture leads incredibly well, and I’ve put “Do Not Answer” in my phone book to avoid the sales people…
-
Marketing Infographics
Here’s How You Generate More Leads with Social Media
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the…
-
Content Marketing
BlueJeans: Deliver High-Quality, Enterprise Grade, Browser-Based Webinars And Virtual Events
Salesforce, Dell, Webtrends, and Angi are just a few of the enterprise companies that I’ve assisted with webinars and virtual events. While my focus was always on the distribution of content, the technology was often the make or break of the event. In fact, I was speaking at one event when the platform simply hiccuped and thousands of attendees were…
-
Advertising Technology
Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions
Modern Supply-Side Platforms (SSPs) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second (QPS) during peak traffic periods, requiring sophisticated infrastructure architectures that balance performance, reliability, and cost efficiency. The challenge extends beyond simple throughput optimization to encompass data…
-
You’re Underestimating Social Media
Roundpeg recently did a social media survey and put together a fantastic whitepaper on the results. As I read through the pages, one of the results really struck me. More than 70% of the business owners surveyed said social media generates 10% or less of their total business. In truth, I don’t believe these customers know how much of an…
-
Paid and Organic Search Marketing
Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could track each of their calls-to-action (CTA) throughout the site. It’s not so great for Search Engine Optimization, though. The problem…
-
Content Marketing
WordPress rel=”prev” and rel=”next”
Quite a few years ago, folks would fine-tune their pages using a technique called nofollow. Basically, if you wrote rel=”nofollow” within an anchor tag (a link), the theory was that the search engine would ignore that link and ignore the next page. It’s been used extensively by sites like Wikis and within comments so that user-edited links wouldn’t be abused…
-
Marketing Infographics
CMO launches an Interactive Guide to the Social Landscape
CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site and search engine optimization. Below is a hardcopy of the guide – but the site is much better – allowing…
