This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Managing CTAs or Ads with WordPress
We run a combination of ad purchases on our site – including call to action banners promoting our services, affiliate ads of companies we trust, and sponsored ads with companies who we’ve chosen to partner with. The different combinations of packages are quite complex, so we integrated ad spots into our theme to manage display ads. Combined with Jetpack’s visibility…
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Does a Subscribe Dropdown Work?
When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a trickle of one or two subscribers before, now we get dozens of subscribers each week. The Marketing Technology newsletter is…
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Top 7 Ad Server Features Publishers Should Actually Care About
An ad server for publishers is much more than just a tool for delivering ads — it’s an essential part of the revenue growth strategy. And growth is among the top 3 priorities for publishers: 79% say they strive to increase advertising revenues. More and more publishers are using ad servers to address this need: The ad server market reached…
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Social Sharing Button Playground
What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out…
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BlueJeans: Deliver High-Quality, Enterprise Grade, Browser-Based Webinars And Virtual Events
Salesforce, Dell, Webtrends, and Angi are just a few of the enterprise companies that I’ve assisted with webinars and virtual events. While my focus was always on the distribution of content, the technology was often the make or break of the event. In fact, I was speaking at one event when the platform simply hiccuped and thousands of attendees were…
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Why You Should Send Cards this Holiday
Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal updates, the holiday card remains the gold standard for the period in the year where people aim to keep traditions…
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Customers Are Trying To Reach You On Social Media, Are You There?
5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and…
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Slideshare – Quiet Giant of Content Marketing
According to ComScore, Slideshare has five times the traffic from business owners than any other popular websites – including LinkedIn, Facebook, Twitter and YouTube! Slideshare is now one of the top 150 sites on the web with 60 million visitors a month. Content on Slideshare is viewed across the web thanks to their embedding methodology to the tune of 3…
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Causes: Charity + Facebook = WIN!
I’m not a fan of Facebook, that probably won’t change anytime soon. Aside from the ridiculous ads that won’t go away no matter how many times I ask (see screenshot below), Facebook is a closed system – they want all activity to happen within their platform. This is constraining… and lessons should have been learned from AOL and MySpace. In…
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Dos and Don’ts of Content Marketing
Alright, here’s your chuckle for the afternoon. Using Meltwater Buzz, we just saw this simple and beautiful infographic providing a good checklist of items that one may want to keep in mind when developing their content marketing strategy. One of the rules with regard to blogging is Don’t publish a badly written blog. I’ve seen a lot of bad writing…
