This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and what tools do you need? Inbound marketing starts with free information, offered through social channels, search, or paid advertising. The…
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Video: Keep, Win, Grow with Right On Interactive
One of the keys that we’ve identified in our own business is that a specific type of customer is key to the client’s success as well as ours. Some of it has to do with resources, some with the industry they’re in and most of it being a recognition of the value and return on investment. We’re just 5 years…
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Leveraging Web Analytics
Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: The problem, of course, is that the Web Analytics is housing TONS of hidden…
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The Only Truly Global Email Service Provider
NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the…
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Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I’m friends with. I’m not exaggerating when I say that the most frustrating thing that I and others find about our job is the resistance of the businesses we’re working with. We are paid to come consult with clients and assist…
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Building Your Business Through Listening Online
We’re on site in Tennessee with a company we’re assisting through a strategic branding partner, Thaddeus Rex. Wonder Laboratories is an American company that manufactures and distributes nutritional supplements and vitamins. Wonder Laboratories has been around for over 25 years – starting with catalog sales and now moving online. The venture is a personal one for the owners of the…
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LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro
Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn’t easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or expose your commissions to savvy competitors. That’s where link cloaking comes in. What is Link Cloaking? Link cloaking is the…
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Airslate: Design and Automate Any Document Workflow in Minutes
Disconnected tools are one of the biggest obstacles to modern business productivity. Teams juggle multiple platforms—one for building forms, another for signatures, another for automation—only to discover they still need yet another tool to get the work done. These disconnected interactions waste time, cause errors, and delay critical decisions. When your business relies on accurate and timely documentation, every delay…
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WordPress rel=”prev” and rel=”next”
Quite a few years ago, folks would fine-tune their pages using a technique called nofollow. Basically, if you wrote rel=”nofollow” within an anchor tag (a link), the theory was that the search engine would ignore that link and ignore the next page. It’s been used extensively by sites like Wikis and within comments so that user-edited links wouldn’t be abused…
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Words to Avoid in Emails
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day. While I love email as a medium and we work to integrate it as a strategy with all of our clients,…
