This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Don’t be a Punk, be a Hunk and Chunk Your Content
That stunk , sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content . I'm repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of research on web visitor behavior and how they read and transverse...
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American Managers are Spoiled…
American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the native language and the island. The island isn't in the Orient...
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The Joy of Clicking
Ecommerce is a science - but it's not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number...
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We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin's latest book and it's a fabulous little manifesto. From the inside sleeve: Godin's argument is that the choice to push all of...
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Social Proof in Marketing: How Testimonials, Influencers, UGC, and Case Studies Build Trust
Social proof has become one of the most influential forces shaping how people evaluate products, services, and brands online. In a digital environment saturated with claims, promises, and competing messages, buyers increasingly rely on the behavior, experiences, and opinions of others to guide their decisions. When implemented well, social proof reduces uncertainty, accelerates trust, and...
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WordPress for Small Business
While there's a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person or team through what they need to understand and setup when planning and implementing their...
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn't any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their own posts. Tynt is a service you can easily embed that detects the...
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What’s Passing You By?
Yesterday, I had lunch with a good friend of mine, Bill. Bill and I discussed that awkward moment where failure changes into success. I think genuinely talented people can visualize risk and reward and act accordingly. They jump at the opportunity, even if the risk is insurmountable... and it often leads to their success...
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Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I'm trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field...
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Don’t Lose Your Voice
Dry. I received feedback from a couple of folks that our recent posts have been dry . I wouldn't argue with that - we've been busy doing a lot deeper research on tools and features of late. It seems that the deeper we do our research, the harder it is to write a concise post...