This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
The 7 Myths of Email Marketing
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes…
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Content Marketing
3 Lessons Content Marketers Should Learn from Retail
Erin Sparks runs Edge of the Web radio, the podcast we sponsor and participate in every week. Erin and I have become good friends over the years and had an amazing discussion this week. I was discussing an upcoming ebook that I had written for Meltwater that will be published soon. In the ebook, I go into great detail about…
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Paid and Organic Search Marketing
Google Analytics and WordPress Tip: What’s my Top Content?
Google Analytics is a fairly robust package but sometimes you need to search around for the info you need. One item you might want to focus on with your WordPress Blog is how popular your content is. There are two ways of identifying your content: By the page By the article title Below is a screenshot on how to view…
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Leveraging Web Analytics
Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: The problem, of course, is that the Web Analytics is housing TONS of hidden…
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Just Dance
There’s a Lady Ga-ga song that’s been out there for about a year now called Just Dance. I can’t get it out of my head. I’m not a huge fan of the Ga-ga-ooh-la-la… but all Top 40 hits make my daughter turn up the radio and begin singing. I can’t help but sing along. Just Dance appears to be a…
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Marketing Books
We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
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Content Marketing
Stop Hiding the Most Important Feature of Your Web Presence
More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company and the people behind it. But I often don’t find the blog. Or the blog is on a separate domain…
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Social Media & Influencer Marketing
Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic – easier than many think. Twitter users are both active and vocal about where they are and what they’re doing. By following active Twitter users regionally, companies who rely on local business can increase their direct traffic as well as amplify…
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Paid and Organic Search Marketing
Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse, your rankings are slipping—it’s time for a platform…
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E-commerce and Retail
Persuva: Create Winning Dropshipping Pages in Under 5 Minutes
For dropshippers, the clock is always ticking. You discover a promising product, run ads, and hope your page converts—only to end up burning through your budget. Building optimized pages manually takes hours, and hiring a designer or copywriter? That’s expensive and time-consuming. What if you could go from a product idea to a live, high-converting page in under 5 minutes?…
