This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Aligning Digital and Traditional: The Little Things Matter
Attention to detail and a constant stream of communication are vital in any enterprise large or small. A simple misstep resulting in a typographical error can have far-reaching ramifications.
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Customer Data Platforms
How to Write Unbiased Survey Questions That Deliver Honest and Actionable Feedback
Creating effective survey questions is a balancing act that requires clarity, neutrality, and strategic structuring. Poorly crafted questions can lead to biased responses, compromising the quality of the data collected. This guide explores how to craft unbiased survey questions that elicit genuine, actionable responses while respecting the recipient’s autonomy. Well-designed surveys and their questions provide excellent benefits to organizations: Decision…
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Content Marketing
How to Add Featured Images to Your WordPress RSS Feed Using Functions.php
RSS feeds are a crucial tool for content distribution, especially for marketers looking to syndicate their blog posts, improve discoverability, or automate email newsletters. However, by default, WordPress does not include the featured image in RSS feeds, which can make your content less visually appealing when it appears in RSS readers or third-party platforms. In this article, we’ll show you…
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Social Media & Influencer Marketing
Fedica: AI-Powered Social Media Growth You Can Measure
Building and scaling a meaningful social media presence can feel like shouting into the void—especially when you’re managing multiple platforms, trying to understand shifting algorithms, and struggling to keep up with content demands. The real challenge for brands today isn’t just publishing—it’s publishing with purpose, backed by audience intelligence and timing that drives actual engagement. Fedica Fedica is an AI-powered,…
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E-commerce and Retail
Persuva: Create Winning Dropshipping Pages in Under 5 Minutes
For dropshippers, the clock is always ticking. You discover a promising product, run ads, and hope your page converts—only to end up burning through your budget. Building optimized pages manually takes hours, and hiring a designer or copywriter? That’s expensive and time-consuming. What if you could go from a product idea to a live, high-converting page in under 5 minutes?…
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Email Marketing & Automation
DirectIQ: Boost Guest Returns with Smarter Email Marketing
Email marketing isn’t just about sending messages—it’s about creating lasting relationships. For businesses in the family entertainment and adventure space, this means getting parents to rebook parties, encouraging teens to bring friends the following weekend, and attracting fitness fans to return again and again. But between staffing, safety, and operations, there’s little time left for strategic marketing. That’s where email…
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Content Marketing
Blogging is not Enough, “Press the Flesh”!
This is a phrase I’m growing tired of – quickly – during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the term to discuss why Barack Obama lost West Virginia in a landslide to Hillary Clinton. He’s trying to defend the…
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Email Marketing & Automation
The 7 Myths of Email Marketing
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes…
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Paid and Organic Search Marketing
Google Analytics and WordPress Tip: What’s my Top Content?
Google Analytics is a fairly robust package but sometimes you need to search around for the info you need. One item you might want to focus on with your WordPress Blog is how popular your content is. There are two ways of identifying your content: By the page By the article title Below is a screenshot on how to view…
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Content Marketing
3 Lessons Content Marketers Should Learn from Retail
Erin Sparks runs Edge of the Web radio, the podcast we sponsor and participate in every week. Erin and I have become good friends over the years and had an amazing discussion this week. I was discussing an upcoming ebook that I had written for Meltwater that will be published soon. In the ebook, I go into great detail about…
