This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Mobile Marketing, Messaging, and Apps
Does Advertising in Social Games Work?
In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games…
-
Marketing Books
We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
-
Agencies need this Book on their Coffee Table
Many years ago I went to my boss with, what I thought, was an incredible idea to boost garage sale classified advertisements. Build an online application where a subscriber can find their home and plot a day of garage sale visits. In between, advertisers could put a coupon or two for lunch or coffee. The route plotted would provide the…
-
Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
-
Sales and Marketing Training
What’s Passing You By?
Yesterday, I had lunch with a good friend of mine, Bill. Bill and I discussed that awkward moment where failure changes into success. I think genuinely talented people can visualize risk and reward and act accordingly. They jump at the opportunity, even if the risk is insurmountable… and it often leads to their success. If I’m losing you, stick with…
-
Customer Data Platforms
B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile Matching
Business-to-business (B2B) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region, imagine you can contact 25 prospects per week or 5 per day. That would require you to have 20 salespeople. That’s pretty…
-
Content Marketing
Jetpack: Effortless Backups, Speed, and Growth for Your WordPress Site
Every website owner faces the same relentless challenges — keeping their site secure, running fast, and growing traffic in a crowded online world. Unfortunately, managing dozens of plugins for each feature can create security gaps, slow down your site, and leave you with complex configurations that are hard to maintain. Jetpack Jetpack is an all-in-one WordPress plugin built by Automattic,…
-
Marketing Infographics
Web Design vs. Web Development: Understanding the Differences and the People Behind Them
The terms web design and web development are often used interchangeably. While they work hand in hand to bring websites to life, they represent distinct disciplines, skill sets, and ways of thinking. Understanding the nuances between the two not only helps businesses hire the right talent but also empowers aspiring professionals to find their best fit in the world of…
-
Content Marketing
Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn’t any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their own posts. Tynt is a service you can easily embed that detects the copy and adds your URL to the…
-
Analytics & Testing
The Value and ROI from Conferences
The first conference I went to was a regional industrial technology show. I was an industrial electrician at a Newspaper and my boss wouldn’t pay for it. So I paid my own way in. We had a conveyor system with electronic magnetic proximity switches that had to have such a close margin to the equipment that they would get tore…