Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Analytics & TestingCall-to-Action (CTA) Testing with Hubspot

    Hubspot: How To Test Call-To-Action Variations for Explosive Business Growth

    Understanding your audience is paramount to success. But how can you truly know what resonates with your customers and drives conversions? Enter A/B testing, a simple yet powerful tool that can transform your marketing strategy. HubSpot, a leading CRM platform, offers comprehensive A/B testing features to empower marketers to make data-driven decisions and optimize their campaigns for maximum impact. Hubspot…

  • Content Marketingwordpress

    WordPress: Related Post Tweaking

    If you’re using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As well, I was really surprised that the Related Posts plugin only provided a list of related posts before the post…

  • Paid and Organic Search Marketinggoogle adwords

    Watch Your Keyword Matching Options in Adwords

    This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. Yesterday I shared a tip from Apogee Search on…

  • Agencies need this Book on their Coffee Table

    Many years ago I went to my boss with, what I thought, was an incredible idea to boost garage sale classified advertisements. Build an online application where a subscriber can find their home and plot a day of garage sale visits. In between, advertisers could put a coupon or two for lunch or coffee. The route plotted would provide the…

  • Paid and Organic Search Marketingsearch engine assassination

    Oh Uh… Google Just Launches the SEA Industry

    Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us within the industry know that…

  • Content MarketingDepositphotos 42401495 m

    Your Website is Not a Project

    We’re in the midst of assisting a new client with a website redesign. Their current site appears to have been done quite a few years ago and appears that way. It’s fixed HTML with no responsiveness, a difficult URL structure, and no content management system behind it. At the time, the site was quite an undertaking and I’m quite sure…

  • Marketing BooksIndianapolis Marketing and Business Book Club

    Indianapolis Marketing & Business Book Club

    Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…

  • Content MarketingScreen Shot 2014 10 18 at 10.23.04 PM

    The Break Up

    What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.

  • Building Forms with FormSpring

    Today’s post comes from friend and Guest Blogger, Ade Olonoh: If you do any work online, you’ve probably looked around for a tool to help you build online forms. If you’re a blogger, maybe it’s because you’re looking for something more advanced than you can get from a typical feedback form. If you’re a marketer, you’ve probably found it to…

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