This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Don’t Pay for Direct Mail Duplicates
Many of you know that I came from a direct mail background. While direct mail has proven more expensive with diminished returns when compared to online marketing, it’s still a viable channel. We’re seeing some nice return rates in the B2B industry – which has largely abandoned direct mail. Consumer-related direct mail is still a huge industry, though. Today, I…
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A Great Tool to Troubleshoot Google Analytics Tracking Codes
Oh, those smarties at Google with all their tools! Last week, a client was having some issues with their Google Analytics tracking, trying to segment visitors that were logged in versus those who were not. Central to the troubleshooting was ensuring the right events and data were being passed in to Google. I showed him how I would troubleshoot using…
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Am I an A**hole?
Am I an a**hole? Readers of my blog typically stick up for me and speak to the respect, passion, and compassion I try to provide through my blog. It’s definitely a persona that I project and one that I try to work to perfect each day. Blog posts have the advantage of pre-planning (although in the past, I have been…
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Email Viewing Habits are Rapidly Changing
This incredible infographic from Litmus shows the drastic change in email viewing behavior just in the last year! From the infographic: Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion by 2014; that is nearly half of the earth’s current population, and a significant climb from 2.9 billion reported users…
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D&B360 Makes CRM Workflow More Powerful
Dun & Bradstreet has long been the gold standard of quality business data. I’ve been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360, that provides access online directly to D&B’s data. D&B360 integrates directly with the top CRMs to augment customer data with Dun & Bradstreet’s database of over 200 million companies…
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The State of Social Ads
While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion…
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Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software application built to assist small retailers with running and improving their business. Once the system has details about your sales…
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Borders Live at 01: Borders vs. Amazon Email Marketing
If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: 1.webp” alt=”Borders Store01″ /> Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me! It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to…
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True Story: Drop Database? Click… Doh!
The following is a true story, dated today at approximately 11:00 AM while on my way out to lunch. This is NOT a paid post, but I have added a HUGE link to the company in appreciation of them saving my butt! Development 101 says that when you mess with your code or your data, you always first do a…
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Dear AT&T U-Verse
1.webp” alt=”” title=”AT&T” width=”110″ height=”63″ class=”alignright size-full tie-image1561″ align=”right” />Dear AT&T, I’m already a customer of yours. I have both home phone and DSL through you (previously SBC). I like the service but wish to upgrade the DSL as well as take advantage of the great TV service you have. You see, my apartment only offers a basic package and…
