This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
Textline: Accelerate Your Sales With CRM-Integrated Text Messaging (SMS) For Teams
Effective, fast, and documented communication is key to driving sales and building strong relationships with prospects and clients. Traditional methods like phone calls and emails are often slow and may not get the desired response. Text messaging (SMS) allows you to harness the power of business texting to accelerate your sales cycle and take control of your customer interactions. Let’s…
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Sales Enablement, Automation, and Performance
Pipes.ai: Supercharge Sales With AI-Powered Lead Conversion
Managing lead volume is one of the most frustrating challenges for sales organizations. Too often, marketing teams capture web leads that never convert because sales teams can’t follow up quickly enough or waste time chasing bad data. The result? Bloated pipelines, missed revenue, and high agent burnout. There’s a better way to turn intent into revenue—and it starts with automating…
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Content Marketing
The Break Up
What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.
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Marketing Infographics
Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to Sprout Social – 4 out of 5 requests go unanswered! Ouch. These are highlights from the Sprout Social Index Engagement…
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Content Marketing
Where Is Your Loyalty?
Loyalty is defined as the quality of being loyal to someone or something. Have you ever noticed how loyalty is discussed, though? We talk about how customers are loyal, how employees are loyal, how clients are loyal, how voters are loyal… Employers talk about employee loyalty, but then they hire external, don’t develop their own talent internal, or worse –…
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The Winning Combo of Product, Choice, and Emotion
The Jellyvision Lab has put out an amazing little eBook on How to Present Product Choices. The ebook compares the behaviors of shoppers in supermarkets to those online and provides evidence that behaviors are similar. You might think that a supermarket is enormous, but Jellyvision reminds us that there’s an infinite amount of space on the web, and how you…
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Marketing Books
Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…
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Content Marketing
RAMP: Easy Content Deployment Between WordPress Sites
We often set up a staging site for the client and then move the staging site into production. With WordPress, content is both file-based and found within the database. Synchronizing files is fairly simple, but synchronizing databases isn’t as easy. RAMP is a tool developed to help firms migrate their WordPress content between sites. RAMP allows you to make changes…
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Paid and Organic Search Marketing
Taking Your Site International with Search
We’ve had the challenge and fun of working with a few clients on tips to take their site international when it comes to SEO. We also have other clients who don’t want to rank internationally but get a ton of international traffic. Getting a search engine like Google to understand your intent for localization or internationalization isn’t as easy as…