This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark's insightful book Starbucked challenges this notion by delving into Starbucks's unconventional rise. The coffee giant's journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness...
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I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn't been especially strong in the last week - sorry if any of you are disappointed. I've been pretty busy developing a handful of applications at home. What I'm not making up in content, I hope to make up in some plugins. At work, we're preparing for a major software...
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Do You Really Want to Work for a Startup?
There's not much worse of a feeling in your gut than when you're escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point in my life and career. I had to decide whether I was going to battle...
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SEOmoz Releases Mother of all SEO Apps
I'm a huge fan of Rand Fishkin and SEOmoz . Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong... but I have yet to see a single organization amass as many resources, professionals, tools and tests with regard to SEO. Rand, himself, is another reason why I...
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Unitel Voice: Unlock a Business-Ready Virtual Phone System in Minutes
Small businesses rarely struggle because they lack ambition. They battle because time is scarce, customers expect instant response, and most communication tools are built for IT teams—not business builders. For owners and founders who juggle sales, service, and operations, a phone system overloaded with technical settings becomes a liability rather than a lifeline. What they...
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Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you're able to convert more. Visitors will come to your site for a number of reasons: 1.webp" alt="" title="circle-in" width="100" height="100" align="right" class="alignright size-medium wp-image-10471" /> Seeking Information ...
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White Hat Monsters of SEO
It's always great to see some humor used in some infographics. And it's especially great to see those in the industry pushing great SEO practices. I've said that SEO is dead and this infographic speaks to that indirectly. The fact is that if you have a solid platform that presents your content appropriately...
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3 Take-Aways from 5 Keys to Exceptional Email Marketing
According to the 2012 MarketingSherpa Benchmark Survey , several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear...
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The Email and Social Media Jugalbandi
We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks...
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HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises . Widen is a 60 year old company that started in prepress technologies. Unlike some print companies , Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they're transforming the digital asset...