This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico, this approach is fundamentally flawed—not because it lacks rigor, but because it overlooks the most essential ingredient: the human factor.…
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Social Media & Influencer Marketing
10 Tips for Commenting Strategies: Build Authority and Drive Leads Without Getting Banned
The shift from traditional blog comment sections to social media forums and communities has significantly altered how marketers interact with their audiences. Platforms like LinkedIn, Reddit, Facebook Groups, and niche Discord servers have become the new venues for commentary-based networking and visibility. Still, they come with both massive potential and clear risks. Commenting is no longer just about dropping a…
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Social Media & Influencer Marketing
Stop Talking And Listen
Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking…
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Email Marketing & Automation
Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a…
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Content Marketing
The Huff with Huffington
In case you hadn’t heard, there’s a $105 million class action lawsuit against Arianna Huffington for selling to AOL but not providing any pay to the bloggers who helped develop the Huffington Post into such a powerhouse blogging community. I’ll skip the irony of a wealthy lefty making a quarter of a billion dollars off the backs of others (ouch!)……
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Marketing Tools
Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution… that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products with security or stability gaps and then offer additional products or services to address these issues: Microsoft: Known for Windows…
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Content Marketing
When Disaster Strikes!
The last 48 hours haven’t been fun. Technology is a fantastic thing, but it’s never perfect. When if fails, I’m not sure there’s really that much preparation you can have… but you do have to react. You may have noticed that our site was getting gruelingly slow the last couple weeks. It was strange given the fact that we have…
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Marketing Books
Am I an A**hole?
Am I an a**hole? Readers of my blog typically stick up for me and speak to the respect, passion, and compassion I try to provide through my blog. It’s definitely a persona that I project and one that I try to work to perfect each day. Blog posts have the advantage of pre-planning (although in the past, I have been…
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Content Marketing
I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn’t been especially strong in the last week – sorry if any of you are disappointed. I’ve been pretty busy developing a handful of applications at home. What I’m not making up in content, I hope to make up in some plugins. At work, we’re preparing for a major software release and I’ve got a…
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One browser feature that would take the market!
Earlier tonight, I was working on a great blog post – a collection of links that I’ve discovered in the past few weeks that I wanted to show to all of you. I wanted to round the number off at an even 10 just to make it a ‘Top 10’. I perused my saved bookmarks and wrote some little witty…