This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Google Adsense Now Monetizing my Feed
For quite some time I ran affiliate marketing ads in my feed using the PostPost plugin I developed for WordPress and Commission Junction advertisements. It wasn’t really a source of any significant revenue, though, perhaps a few dollars a month. This week, I applied with Google Adsense to convert my feed from Feedburner to Google. The process to do this…
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Sales and Marketing Training
Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
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I’m not going to Barnes and Nobles Today!
They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves. Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more…
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Content Marketing
How to Fuel Sales with Curated Social Content
We don’t try to kid ourselves that we’re the best source of marketing and marketing technology across the Internet. We have great relationships with other sites and we promote many of our colleagues who have written amazing content over the years. We don’t look at every site as a competitor, we instead view them as resources for our audience. As…
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Content Marketing
HD Video can be part of your Marketing Strategy
One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in…
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WordPress: Build a Home Page in 3 Easy Steps
I was working on a site for a friend today who had WordPress but he wanted a simple home page rather than a home page utilizing the latest blog entries. This is really useful if you’d like your blog to be a part of your site rather than the entire site. You can basically utilize WordPress as a CMS. Below…
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Content Marketing
Adtivity: Improve the Impact of your Social Media Ads
Over time, marketers have developed unique and innovative methods to generate leads. But online ads still retain a dominant position in the marketplace. Appssavvy’s study, “Social Activity Index – Measuring the Effectiveness of Social Advertising” conducted in April 2011, reveals that advertising integrated into social activities that is spread across social games, applications, and web sites is 11 times more…
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Paid and Organic Search Marketing
SEO Doesn’t Stop with Your Site
From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show, have designed some infographics for others, and we give away software licenses (we just sent out a bunch for our social media monitoring) and even do some SEO promotion! For the holidays…
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Fishing in a Million Lakes
The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone, was speaking to the group about social media and its’ uses as a marketing tool. One of the things he said really struck a cord with me. I am going to…
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Paid and Organic Search Marketing
The Truth About SEO: Debunking Myths and Embracing Optimization in 2024
Search Engine Optimization (SEO) is a critical component of digital marketing, yet it’s often misunderstood. Many businesses fail to achieve their SEO goals due to misconceptions and inaction. Let’s explore the realities of SEO and why optimization is crucial for success. The Pitfall of “I Read Something Somewhere” The most common barrier to effective SEO is the I read something…