This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Tablet & Mobile Shoppers Holiday Plans
Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online…
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Social Media & Influencer Marketing
Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we’re losing. I don’t believe we’re losing anything; I believe we’re progressing. Jobs moving overseas always sound ominous, but people ignore that we’re creating new jobs in this nation that have never been heard before. I’m a living example of this.…
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Content Marketing
Blog Promotion Strategies From Top Marketing Experts
A successful blogging strategy ain’t easy but it’s also not rocket science. Some folks think that “If you blog, they will come…” but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you’re not getting the kind of numbers you need…
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Email Marketing & Automation
What Annoys People About Emails
The folks at ccLoop have put together this infographic on what annoys people about email. 95% of U.S. online consumers use email for communication and business. It’s a great tool to interact and reach new, existing, and future clients. However, email is not without its annoyances. Despite these issues, email has never been replaced and will continue to grow in…
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James Carville and the 3 Keys of Successful Marketing
Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr. Carville but he’s a very shrewd…
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Email Marketing or Facebook Marketing?
Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of “or” with online marketing. I believe a multi-channel…
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Email Marketing & Automation
The Email and Social Media Jugalbandi
We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi……
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Marketing Infographics
Nonprofits and Social Media Results
We’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network…
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Deciding new Products, Services or Features
This week I received Tuned In from Pragmatic Marketing. I’m about a third of the way through the book right now and enjoying it. There are a lot of hands-on examples of how business hubris has lead them down the path of poor decisions because they weren’t ‘Tuned In’ to their prospects. By not figuring out what their prospects needed,…
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Sales Enablement, Automation, and Performance
Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the…