This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Social Research and Revenue
As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform…
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Marketing Books
Marketing Observations From The Long Tail
Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…
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Content Marketing
Should You Optimize Content for Wide Screens?
I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you need to use that resolution. Here’s a breakdown of the top resolutions…
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Email Marketing & Automation
The Email and Social Media Jugalbandi
We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi……
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Content Marketing
Developing a Comprehensive Content Calendar for Your Business Blog
A strong online presence is crucial for businesses to attract and engage their target audience. One of the most effective ways to achieve this is through a well-maintained corporate blog. However, creating consistent, high-quality content can be challenging without a proper strategy. This is where a content calendar comes into play. By developing a comprehensive content calendar, companies can ensure…
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Content Marketing
Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys sleep at night… massive profits, bailouts, executive bonuses and ridiculous overage fees haven’t even budged them to improve their systems.…
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Content Marketing
The Domino Project: Trust Yourself Writing Challenge
As a fan of The Domino Project, I will be taking part in the Trust Yourself Writing Challenge, which is an “online initiative and 30-day writing challenge that encourages you to look within and trust yourself.” Each day, I will receive a writing prompt via email, which I can post on my blog, write in my journal, etc.. In the world…
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Learning to Ride Bikes and Building Software
Work has been a real challenge recently. Being a Product Manager is a fascinating job – when you actually get to do that job. I know that’s a flippant thing to say but you’re really the central hub in an ongoing tug ‘o war with Sales, Development, Customer Services and leadership in the company. Some people lose site of the…
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Sales and Marketing Training
Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company’s inability to deliver on the promises they make to their customers. My mentor, however, argued that their innovative approach and success in capturing industry…
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Content Marketing
My Facebook Usability Rant
I’m afraid I have no new information to share with the readers of the Martech Zone, just a plea for your help. After watching the video below, please either: Tell me if there is some work-around to this that I’ve missed, or… Retweet this status update until your fingers bleed so that it gets someone’s attention at Facebook. [youtube:http://www.youtube.com/watch?v=5G-90bZXVjw]
