This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Marketing Infographics
Are You Customer Intelligent?
Friend, Patrick Gibbons, and his team at Walker Information have put together 10 statements about customer intelligence and dedicated a site, Be Customer Intelligent, where you can share stories on how customer intelligent you are. For years we have studied customer relationships and now, probably more than ever, customer continue to change. They are more demanding and they expect you…
-
5 Wishes for Browsers… er Opera
Modifoo has asked me to comment on what I feel the Opera browser needs to gain market share. Opera is a fantastic browser from Norway that works and renders fantastically. I am especially a fan of the Mobile version that runs on my phone. Opera may not like my response to this – nor will any other browser – but…
-
Paid and Organic Search Marketing
What Search Engines Read…
Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page.…
-
Content Marketing
How to Select a Web Designer
A friend of mine asked me in an email, can you recommend a web designer for me? I paused for a minute… I know a ton of web designers – everything from brand experts, to local graphic designers, to content management systems developers, to social networking experts, to complex integration, enterprise and architecture developers. I responded, “What are you trying…
-
Content Marketing
Integrate WordPress and Blog Talk Radio
We’ve had our radio show going for a couple months and continue to build a great following thanks to Blog Talk Radio. Most recently, friends Erik Deckers and Kyle Lacy were on to discuss their latest book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. We’ve been very satisfied with Blog Talk Radio. It’s a great…
-
Paid and Organic Search Marketing
Google Cleans Up, Spammers Move to Facebook
Every media that has come and gone has died for one of two reasons, either a failure to innovate or an incapacity to control the signal-to-noise ratio. In Google’s case, the signal is really great search results on page one and the noise is the useless search results that infiltrate and contaminate those top positions. Google would not be the…
-
Content Marketing
How to Avoid Site Migration Suicide
Our first question when a client tells us they’re going to develop a new site is whether the page hierarchy and link structure is going to change. Most of the time the answer is yes… and that’s when the fun starts. If you’re an established company who has had a site for a while, migrating to a new CMS and…
-
Analytics & Testing
GoSquared: Real-Time Analytics and Data
If you haven’t heard of GoSquared, it’s already running on over 30,000 websites! GoSquared markets itself as the simplest, easiest to use analytics ever. Not only do they aim to take visualization of analytics data to the next level, the data itself is all yours via their robust API. GoSquared aims to provide you with everything you need in an…
-
Prapta: Everything In Life is Here
My first sponsored post is for Prapta, a social networking website that notes “Everything In Life is Here!” They may also be the first to be able to claim “Everything in Social Networking and Web 2.0 is Here!” These folks have been hard at work for sure! From a technology standpoint, the technology behind Prapta is nothing short of extraordinary.…
-
Marketing & Sales Videos
Social Media Equity and Return on Investment
Gary Vaynerchuck is fast becoming one social media evangelist that I always stop to listen to, follow, and agree with. Bryan Elliott recently interviewed Gary in a two part series that I would encourage every business-owner… from small to CEO… to listen to. One point in the interview struck me – and I’m not sure that there was enough emphasis…
