This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Do I Blog?
I was tagged by Dawud Miracle, who asks Why Do I Blog? This is an email that I received from a reader today, his name is Dan: That’s it… that’s why I blog. Emails and comments just like that make me feel great about sharing what I’ve learned. I’m not going to tag anyone, but I’d love for everyone on…
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Social Media & Influencer Marketing
Social Media Marketing is about the Social, Not the Media
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter. They all just help us get a little closer to what we really want. What we really want is the truth. What…
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Email Marketing & Automation
Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine. The service allows you to append hash codes to your email lists to keep your email addresses secure. You upload your hash codes (an encrypted key applied to a unique email address) to the service…
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Content Marketing
Getting Your Blog to the A-List
Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers. You should read Mr. Carr’s full post before reading what I say.…
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Marketing Books
Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness. One of the most striking aspects of Starbucks’…
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Sales Enablement, Automation, and Performance
Appirio Connects Salesforce and Facebook
I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don’t believe social networks to be a primary medium for marketing and advertising (based on the intent of the user), I do encourage our clients to utilize RSS and other tools to automate publishing of their…
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Email is Dead? Don’t Tell that to Jenni & Janneane
Every once in a while you hear the mumblings… email is dead. Typically it’s mumblings from folks that are inbox-challenged and never properly monetized their email efforts. Email is far from dead… and the proof is businesses like Indy Spectator. Indy Spectator is solely an email-based company. They employ talented writers to tell niche stories about the goings-on in Indianapolis.…
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Content Marketing
Thought About Marketing With Ebooks?
We’re huge advocates of repurposing content… webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks… the more you can make content work for you, the better the investment you can make on it and the better quality content you’ll publish. E-Reading was a topic of conversation on our radio show with Jim…
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Social Media & Influencer Marketing
Why Facebook Just Doesn’t Cut It
While this may seem obvious to some, many companies are looking at Facebook as a prospect or customer destination. The evidence speaks to the contrary. In this infographic from GetSatisfaction, Why Facebook Just Doesn’t Cut It, they’ve compiled some intriguing analysis that points directly to a business needing to go beyond the Facebook Ad or the Page and provide an…
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Sales and Marketing Training
Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
Congratulations, college graduate! You’ve successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that career you always wanted. However, it’s imperative you realize that acquiring your degree was only the first step up the mountain to success. Our…
