This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Women are from RIM, Men are from Google
Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment. Two key findings:…
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Mourning News… more bad news for Newspapers
Article If anyone asked me, I’d have to tell them that I still miss working in the Newspaper Industry. Everything from the smell of the presses (I started my career in production) all the way through the hectic deadlines and minimal resources. People that work at Newspapers are simply special people… it’s a business where corporations are slowly torturing and…
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Engage! Business Rules and Social Media
For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. This is not a light read – a complete guide may be an understatement! It’s a book you really need to sit down, concentrate on and digest one page at a time. Brian has outdone…
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Without the Right Tools…
1.webp” align=”right” title=”Thor” width=”229″ height=”300″ class=”alignright size-full tie-image11345″ />Friday night I had dinner with friend Adam Small, CEO of Agent Sauce – a real estate marketing platform. Afterwards, we decided to go see Thor in IMAX 3D. After the other movie previews ended, the packed audience settled in… until we heard an alarmed yell in the theater: “FOCUS!”, the man…
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Skip The Resume and the Job Fair
On Sunday, I was working on another startup’s plans and had a discussion with all of my partners about transparency and the Internet. It’s no different. As business leaders, they need to be out in front of the herd, need to have their presence known, need to have photos out there that people can see. They need to step outside…
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57% of People Are Not Recommending You Because…
57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their…
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Tips for Brands to Maintain a Balanced Twitter Feed
We’ve been doing quite a few things to ramp up our Twitter engagement recently. I believe the team at Twitter has been much more aggressive at improving quality and kicking out the spammers… and it’s showing. On the Martech Zone twitter account, we’ve been working to find and follow new accounts, share popular information from all over the web, add…
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Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: 1.webp” alt=”” title=”circle-in” width=”100″ height=”100″ align=”right” class=”alignright size-medium tie-image10471″ /> Seeking Information – both clients and prospects may be looking…
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Email Marketing Advanced Practices Handbook
1.webp” align=”right” alt=”” title=”email-marketing-handbook” width=”143″ height=”183″ class=”alignright size-full tie-image10849″ />MarketingSherpa, together with ClickMail Marketing, has put together one heck of a handbook on Email Marketing Advanced Practices! Today’s email marketers face significant challenges in communicating with their audience. Between distinguishing your brand from the competition, delivering qualified leads and increasing on-line revenue, it can be difficult to determine where your…
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Brook Daily: Find the Best Tweets of Interest
While I follow a lot of accounts on Twitter, I don’t actually follow the accounts. Twitter is a stream that I’d have to stare at all day if I wanted to capture all of the information I wanted from it. While I love Twitter and it’s an incredible resource, finding tools that allow you to curate the content is really…
