This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Martech Zone is in Advertising Age’s Top 50 Blogs
It’s always a pleasure to get recognized for the hard work that you do!
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How Many Blog Posts?
An interesting question was posed to me today and I wanted to share it with you folks to get your thoughts. Is there an easy way to tell how many blog posts a person’s blog has? With WordPress, it’s pretty simple (perhaps too simple). Wrapping each post is a div with the Post ID. The Post ID happens to be…
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Content Marketing
Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok… it was an argument) and the author immediately responded… “So we agree!”. It made me go back and reread his comment. I was embarrassed to see how terrible my comment was in response to his – I totally missed his key points. Later on, I found a comment on my blog…
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Marketing Infographics
Is Social Media Killing Your Brand?
I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view of social media, killing is a bit of an exaggeration. How social media may be hurting your brand could be…
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Marketing Books
Amazon Associates: Does anyone make any money?
I have to be honest… I love having my bookshelf on my blog and I love discussing books I’m reading with other bloggers. I don’t think I’ve ever made a dime on Amazon Associates, though. It makes me wonder if my associate account is broke or people simply just don’t buy books off of web sites. My second honest point:…
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Social Media & Influencer Marketing
Is Copernicus or Aristotle Running Your Business?
There are several businesses I work with… and I think the ones I enjoy the most are the ones who recognize that they are not as important as their customers are. Some of the others don’t even acknowledge that there is a customer. Copernicus has been identified as the father of modern day astronomy since he argued heliocentrism over a…
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Social Media & Influencer Marketing
Businesses are Risking Authority by Buying It
Recently, I was in a discussion in a social media leadership group on Facebook and I was astonished when one of the members defended buying followers. A couple of years ago I wrote a post that Numbers Matter. In that post, I didn’t object to buying followers, likes, clicks, etc… in fact, I felt it was an investment that was…
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Can Bloggers become The Fourth Estate?
Nobility is the First Estate, the Church is the Second, the People are the Third… and Journalism was always thought to be the Fourth Estate. As newspapers began losing interest in being a watchdog for the people and – instead – focusing on profitability, publishers began looking at journalism as the filler between advertisements rather than the purpose in life.…
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Content Marketing
Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) – which includes both an e-commerce and basic blogging solution. I had heard a lot about the company but it was great to finally get a demo and see what they had achieved. Matt…
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Marketing Infographics
The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There’s a reason why we spend so much time focused on Mobile Marketing. It’s not the sheer numbers, either. Behavior of consumers and businesses are changing – we read our email on mobile devices now. We research companies while we’re waiting for the next flight. We participate in social media and…
