This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Video: Social Media Revolution 3
For some reason, I never get tired of watching these amazing videos from Socialnomics. This latest version of the Socialnomics video was published in June, 2011. Socialnomics was founded by Erik Qualman with the intent of providing Social & Mobile Statistics, Studies & Surprises. Be sure to check out Erik’s blog. I hope to get him on the Marketing Technology…
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Can Bloggers become The Fourth Estate?
Nobility is the First Estate, the Church is the Second, the People are the Third… and Journalism was always thought to be the Fourth Estate. As newspapers began losing interest in being a watchdog for the people and – instead – focusing on profitability, publishers began looking at journalism as the filler between advertisements rather than the purpose in life.…
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Thought About Marketing With Ebooks?
We’re huge advocates of repurposing content… webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks… the more you can make content work for you, the better the investment you can make on it and the better quality content you’ll publish. E-Reading was a topic of conversation on our radio show with Jim…
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Optimization: Content, Paths, Landings and Conversions
As we take on new clients, we almost always have to explain how prospects are finding our clients’ sites, how they are entering the site, and how they are converting into customers through their online marketing strategies. It’s never as designed. Our customers spend a ton of time on their home page, very little time on internal pages, and almost…
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Is Copernicus or Aristotle Running Your Business?
There are several businesses I work with… and I think the ones I enjoy the most are the ones who recognize that they are not as important as their customers are. Some of the others don’t even acknowledge that there is a customer. Copernicus has been identified as the father of modern day astronomy since he argued heliocentrism over a…
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Why Facebook Just Doesn’t Cut It
While this may seem obvious to some, many companies are looking at Facebook as a prospect or customer destination. The evidence speaks to the contrary. In this infographic from GetSatisfaction, Why Facebook Just Doesn’t Cut It, they’ve compiled some intriguing analysis that points directly to a business needing to go beyond the Facebook Ad or the Page and provide an…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive advantage, giving businesses the ability to anticipate customer actions, identify opportunities, and act before competitors can. This shift represents more…
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I’m a YouTubotato
YouTube on AppleTV? Can it get better than this? Here's a review of YouTube and AppleTV... you won't be disappointed.
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Big Data Insights from Microsoft
According to Microsoft’s Global Enterprise Big Data Trends: 2013 study of more than 280 IT decision-makers, the following trends emerged: Although the IT department (52 percent) is currently driving most of the demand for big data, customer care (41 percent), sales (26 percent), finance (23 percent) and marketing (23 percent) departments are increasingly driving demand. Seventeen percent of customers surveyed…
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Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok… it was an argument) and the author immediately responded… “So we agree!”. It made me go back and reread his comment. I was embarrassed to see how terrible my comment was in response to his – I totally missed his key points. Later on, I found a comment on my blog…
