This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Digging for Gold with Web 2.0
I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what I thought the next Internet big idea was. Here’s what my thoughts were: There’s not much money on the internet by…
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Marketers Are Saying Organic Social Media Is Dead. Don’t Believe Them.
You may have seen these articles of recent: Is Organic Social Reach Dead? The Death of Organic Social Media and Free Marketing on Facebook is Now Dead. Now What? Many of the marketers I know and respect are in agreement with this. In fact, Michael Stelzner who wrote The Death of Organic Social Media is a good friend and a leader in the industry that I admire. It’s just not the case though. I spend exactly $0 on promoting my…
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Long-Term Strategic Marketing takes Courage
When I worked with clients in the past on direct mail campaigns, the key to success was multiple relevant messages presented multiple times. I’d warn advertisers about sending out a one-time mailer and expecting great results. Over and over we provided our clients with proof that frequency and relevance were keys to success. 1.webp” class=”s3-img” border=”0″ alt=”message-in-a-bottle.png” style=”alignright” align=”right”/>Regardless of…
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The Facebook Power User
Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough…
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The Gap in Marketing Technology?
1.webp” alt=”Olympics Relay Drop” title=”Olympics Relay Drop” width=”360″ height=”202″ class=”alignright size-full tie-image4495″ align=”right” />Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find where there was time or money to be saved. It was a challenging job but I had good leadership and…
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A Day of Service
I heard on the news today that Dr. Martin Luther King’s wife wished for the day to be a day of service. There is some irony in the message as I write this post from Starbuck’s. Here’s my day today: My daughter came home last night with a fever that we’ve been nursing for the last 24 hours. It’s been…
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Has Social Media Reached Its Innovative Capacity?
Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social media rose – it’s now reached its innovative capacity. I’m not saying social media is any less popular nor is…
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It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…
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The Art of the Mobile Check-In
I’m not sure if I’m in the minority on geographic services, but I enjoy using Foursquare and checking in everywhere. The funny thing is that I don’t often share my check-ins, nor do I ever take advantage of the specials that they offer. So why do I do it? Hmmm… I haven’t figured that out. I do like the fact…
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The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a foundation for increased attention from consumers.
