Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Analytics & Testingthor

    Without the Right Tools…

    Friday night I had dinner with friend Adam Small, CEO of Agent Sauce – a real estate marketing platform. Afterwards, we decided to go see Thor in IMAX 3D. After the other movie previews ended, the packed audience settled in… until we heard an alarmed yell in the theater: “FOCUS!”, the man yelled. The theater was silent… and a few…

  • E-commerce and Retailonline shopper types

    5 Online Shoppers Ruling the Holiday

    The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase.…

  • Marketing Infographicsmobile advertising

    Advertiser’s Guide to Mobile

    Last week I spent some time with my parents and was pretty shocked when they showed me they both traded in their mobile phones for iPhones. While they were both fairly frustrated with learning how to use them, they told me that it was actually less expensive for the iPhone 4 than a typical mobile phone. Of course, the inside…

  • Marketing Toolsmoo cards

    50,000,000 Business Cards!

    If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…

  • Analytics & Testingthinkvine logo

    Predictive Marketing Analytics with ThinkVine

    What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on my business be if…

  • Engage! Business Rules and Social Media

    For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. This is not a light read – a complete guide may be an understatement! It’s a book you really need to sit down, concentrate on and digest one page at a time. Brian has outdone…

  • Content MarketingPaparazzi

    Marketers are So Full of Crap

    <rant>I’m listening to The Influencer Project. It’s a really interesting project – 60 minutes of 60-second tips from the Who’s Who on the web talking about creating influence online. I could be a little bitter that I didn’t get invited to help, but as I’m listening to these folks… I came to the realization that many of them are just…

  • Analytics & Testingcircle in

    Conversions: Meet the Intent of your Visitor

    It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: Seeking Information – both clients and prospects may be looking for specific answers. Can they find them? If not, can…

  • Content MarketingDepositphotos 19243745 s

    Selling IN Content is not Selling WITH Content

    In speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn’t directly influence the sale of their products nor services. Ugh. What an absolutely disastrous content strategy. If the goal of every piece of your content is to sell something, you…

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