This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It’s been a fantastic journey with a few stumbles but many, many wins along the way. As a young business, I’m working hard to accomplish three things: Execute on our engagements by both over-delivering, completing it on time and under budget. This is a huge challenge, and one that we’ve not always met.…
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Content Marketing
And Now for the Dark Side of B2B Content Marketing
As a company applies the resources necessary for an effective content strategy, it’s sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don’t have any choice outside of purchasing expensive leads through advertising and paid search programs. And the wait isn’t the only challenge – this infographic from Scripted points out…
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Sales and Marketing Training
Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine a river’s journey from its source to the sea. It encounters various challenges and changes along its course – much…
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Content Marketing
Freedom of the Blog
When we think about the modern press, we think about monstrous media corporations that have established ethics, standards and practices. In them we find fact-checkers, University-educated journalists, seasoned editors and powerful publishers. For the most part, we still look up to journalists as keepers of the truth. We trust that they have accomplished their due diligence when investigating and reporting…
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Content Marketing
Social Media Lead Scoring and Qualification
I’ve been trying to catch up with my friends at Right On Interactive for a few months now… there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office and walked through the platform and it absolutely blew me away. For as long as I can remember, I’ve been…
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Mobile Marketing, Messaging, and Apps
The Mobile Worker
By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it’s expected that 25% of all online e-commerce will be executed via a mobile device. It’s already estimated that 30% of corporate email is read on a mobile device. Although social media seems to take the lead of most stories… mobile should be top of mind…
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The New Economy: Give It Away
Google Blogoscoped reports on a Reuters article that the new Google Book Search, where they are scanning books out of copyright and putting them online, is actually assisting in increased book sales. Google Book Search has helped us turn searchers into consumers, said Colleen Scollans, the director of online sales for Oxford University Press I’m not sure how to word…
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Marketing Infographics
Mobile Marketing Growth
The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office. From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with…
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Content Marketing
Hearsay Content Exchange: Curation and Syndication
On a daily basis, our team is reviewing hundreds of sources of marketing data and sharing that data through our marketing and client channels. We utilize alerts, social monitoring and readers to find and review content – and then push that content to our audiences and customers using tools likeHootsuite and Buffer to share that data. It’s not enough for…
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Marketing Infographics
Marketers Guide to Facebook Exchange Ads
Facebook offers targeting of advertisements in both the news stream and the sidebar with Facebook Exchange. Click-through rates on the news feed have skyrocketed and far outperform sidebar advertising. MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, has published this Facebook Retargeting infographic. The infographic opens with a look at how FBX works…
