This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Like Us! A Survey of Users on Brand Engagement
Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I…
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Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine. The service allows you to append hash codes to your email lists to keep your email addresses secure. You upload your hash codes (an encrypted key applied to a unique email address) to the service…
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The true measure of SEO success lies in the ability to drive clicks from the SERP to your website’s landing page.…
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Verizon: Please Stop the Madness
I received a text message from Verizon today: Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get PIX & FLIX–> Get New PIX –> Get New App –> Entertainment –> V CAST –> FREE Upgrade. To opt-out…
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Google Adwords: Save a couple bucks…
If you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.
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Testing Leadership with Telecommuting
This evening I met with Pat Coyle and other Smoosiers at Pat’s Open House at Smaller Indiana Headquarters. 1.webp” align=”right” title=”Lalita Amos” width=”183″ height=”183″ class=”alignright size-medium tie-image2353″ />One great discussion I had was with Lalita Amos, a Leadership Coach and Human Resource Specialist, Purdue Alumni, and Adjunct Professor at NYU. I had the pleasure of sharing the stage with Lalita…
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Social Media Lead Scoring and Qualification
I’ve been trying to catch up with my friends at Right On Interactive for a few months now… there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office and walked through the platform and it absolutely blew me away. For as long as I can remember, I’ve been…
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WordPress: Manage Ads with Ad-minister
Each time I would test some ads on my site, I always had to reach into the theme designer and edit the core them code… something that gets me a little nervous. I’ve tested quite a few ad plugins for my WordPress blog, but none of them were robust enough. This week I finally found what I needed with a…
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Video: How Social Media Works
It all starts with one… then it’s unstoppable.
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It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence (AI) is far more advanced and intricate than end-users realize. It’s not just utilizing a ton of computing power to target historical data to make predictions. It’s testing and iterating through multiple models. The ability to identify outlying data and either ignore it or focus on it, and the ability to scale these…
