This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Reasons Why Your Business Needs A Video Marketing Strategy
This month I’ve been taking some time to both clean-up my YouTube channels as well as getting serious about producing more videos to accompany my articles. There’s no doubt as to the power of videos – both live and recorded – on engaging prospects and customers. 99% of businesses that used video last year say they plan on continuing… so obviously…
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Product Marketing: Unboxing Is The Overlooked Touchpoint That Can Transform Customer Loyalty
Some of you may roll your eyes at this, but the first time I saw impressive product packaging was when a good friend bought an Apple TV for me. It was the first Apple device I ever received, and the experience most likely led me to the dozens of Apple products I have now. One of the more amazing unboxing…
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Emplifi’s Social Marketing Cloud: Elevating The Social Media Strategy For Enterprise
Effective social media marketing is essential for businesses to thrive. With the ever-evolving landscape of social platforms and consumer expectations, navigating this space can be daunting. Before we delve into the features and benefits of Emplifi’s Social Marketing Cloud, let’s identify the key challenges that marketers encounter in the realm of social media: Fragmented Workflows: Managing various social media channels…
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The Impact of Micro-Moments on the Consumer Journey
A hot marketing trend that we’ve begun hearing more and more about is micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s essential to understand how new the idea of micro-moments is in digital marketing. Think with Google leads…
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A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)
Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators or companies. UGC can include personal vlogs, product reviews, tutorials, and more. Branded Content: Videos businesses or organizations produce to…
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Best Practices for Proper Scheduling of Social Media Posts
Scheduling your social media posts should be an important part of your social media marketing strategy, and needless to say, it has many benefits. Apart from not having to think about posting on several social media platforms numerous times a day, you’ll also maintain a consistent schedule, plan time-sensitive content, and have a healthy sharing-ratio since you can plan beforehand.…
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Celtra: Automate the Ad Creative Design Process
According to Forrester Consulting, on behalf of Celtra, 70% of marketers spend more time creating digital advertising content than they’d prefer. But respondents noted that automating creative production will have a major impact over the next five years on ad creative design, with the most impact on: The volume of ad campaigns (84%) Improving process/workflow efficiency (83%) Improving creative relevancy…
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Agile Marketing: 5 Advantages Over Traditional Marketing Processes
Agile marketing is a methodology that integrates the principles of agile software development into the marketing function, emphasizing flexibility, customer-centricity, collaboration, and data-driven iteration. It allows marketing teams to move faster, respond more accurately to market changes, and improve outcomes over time through continuous feedback and refinement. The origins of agile marketing can be traced back to growing dissatisfaction with…
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Key Metrics You Should Be Focused On With Digital Marketing Campaigns
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…
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Back-To-School Shopping in 2024: What Retailers And Online Stores Need To Know For A Successful Season
Back-to-school shopping is a significant event in the retail industry, generating billions of dollars in sales each year. Back-to-school spending is second only to the holiday season in annual retail sales in the United States. Back-to-school shopping encompasses both direct and indirect expenditures, offering diverse marketing opportunities. Direct expenditures, such as school supplies and textbooks, are essential items with a…
