This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
The Top Social Media Trends for 2023
The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. There are 4.76 billion social media users in the…
- Customer Data Platforms
What Is A CRM? What Are The Benefits Of Using One?
I’ve seen some great CRM implementations and some terrible ones in my career. Like any technology, ensuring that your team spends less time working in the CRM and more time providing value with your CRM is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and…
- Artificial Intelligence
The 2021 Digital Communication Trends That Will Boost Your Business
Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve their customers’ experience and adapt to new ways of doing business. 2020 has been a year full of upheaval, but…
- Content Marketing
What Is A Content Library? Your Content Marketing Strategy Is Failing Without Building Yours
Years ago, we worked with a company that had several million articles published on their site. The problem was that very few articles were read, even fewer ranked in search engines, and less than one percent had revenue attributed to them. They hired us for search engine optimization (SEO) but it quickly grew into a far more complex engagement where…
- Customer Data Platforms
Marketing Segmentation Strategies, Challenges, Opportunities, and Over 60 Examples
Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enables companies to tailor their marketing efforts, products, and services to specific segments, resulting in more effective and efficient marketing campaigns. This article will explore various segmentation strategies, discuss challenges and opportunities, and provide over…
- Event Marketing
Timeline and Tips For Successfully Planning and Promoting Your Next Webinar
Webinars have emerged as a highly effective tool for engaging prospects, nurturing leads, and driving conversions. Webinars offer several key advantages: In-Depth Content Delivery: Webinars allow for a comprehensive exploration of topics, providing valuable insights to attendees. Direct Engagement: Live Q&A sessions and polls enable real-time interaction with the audience. Lead Generation: Registration processes capture valuable prospect information. Thought leadership:…
- Content Marketing
What is RSS? What’s a Feed? What Is Content Syndication?
While human beings can view HTML, in order for software platforms to consume content, it must be in a structured, readable format for programming languages. The format that’s the standard online is called a feed. When you publish your latest posts in blog software like WordPress, a feed is automatically published as well. Your feed address is typically found just…
- Sales and Marketing Training
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…
- Analytics & Testing
How To Migrate Events From Universal Analytics To Google Analytics 4
I’m not too confident in Google Analytics 4 despite the buzz being passed by the Google Analytics team. Companies have spent millions of dollars to enhance and integrate their sites, platforms, campaigns, events, and other measurement data within Universal Analytics only to find that it doesn’t automatically work within Google Analytics 4. Events are no different… It’s disappointing that Google…
- Marketing Tools
Remove.bg: Remove Image Backgrounds from Headshots, People, and Objects Flawlessly with AI
If you’re not following Joel Comm, do it. Now. Joel is one of my favorite resources for technology. He’s blunt, honest, and incredibly transparent. Not a day goes by that I’m not checking in to what he’s discovered next… and he let everyone know about a new tool online, remove.bg. The tool utilizes artificial intelligence (AI) to analyze images with…
