Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Social Media Trends for 2023

    The Top Social Media Trends for 2023

    The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. There are 4.76 billion social media users in the…

  • What is a CRM? Benefits? When To Invest in CRM?

    What Is A CRM? What Are The Benefits Of Using One?

    I’ve seen some great CRM implementations and some terrible ones in my career. Like any technology, ensuring that your team spends less time working in the CRM and more time providing value with your CRM is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and…

  • Append Google ANalytics UTM Campaign Querystring to Redirects

    WordPress: How To Append A UTM Campaign Querystring To External Redirects

    Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don’t ever want our site utilized as a backlink farm by SEO consultants, so we’re pretty careful in the content we accept and how we redirect our visitors. Where we can’t monetize an external referring link, we avoid…

  • Digital Communications

    The 2021 Digital Communication Trends That Will Boost Your Business

    Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve their customers’ experience and adapt to new ways of doing business. 2020 has been a year full of upheaval, but…

  • Content Library

    What Is A Content Library? Your Content Marketing Strategy Is Failing Without Building Yours

    Years ago, we worked with a company that had several million articles published on their site. The problem was that very few articles were read, even fewer ranked in search engines, and less than one percent had revenue attributed to them. They hired us for search engine optimization (SEO) but it quickly grew into a far more complex engagement where…

  • marketing segmentation examples challenges opportunities

    Marketing Segmentation Strategies, Challenges, Opportunities, and Over 60 Examples

    Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enables companies to tailor their marketing efforts, products, and services to specific segments, resulting in more effective and efficient marketing campaigns. This article will explore various segmentation strategies, discuss challenges and opportunities, and provide over…

  • What is RSS? Feed? Syndication?

    What is RSS? What’s a Feed? What Is Content Syndication?

    While human beings can view HTML, in order for software platforms to consume content, it must be in a structured, readable format for programming languages. The format that’s the standard online is called a feed. When you publish your latest posts in blog software like WordPress, a feed is automatically published as well. Your feed address is typically found just…

  • What Is Martech?

    What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources

    You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…

  • webinar promotion timeline tips

    Timeline and Tips For Successfully Planning and Promoting Your Next Webinar

    Webinars have emerged as a highly effective tool for engaging prospects, nurturing leads, and driving conversions. Webinars offer several key advantages: In-Depth Content Delivery: Webinars allow for a comprehensive exploration of topics, providing valuable insights to attendees. Direct Engagement: Live Q&A sessions and polls enable real-time interaction with the audience. Lead Generation: Registration processes capture valuable prospect information. Thought leadership:…

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