This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Is A CRM? What Are The Benefits Of Using One?
I’ve seen some great CRM implementations and some terrible ones in my career. Like any technology, ensuring that your team spends less time working in the CRM and more time providing value with your CRM is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and…
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WordPress: How To Append A UTM Campaign Querystring To External Redirects
Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don’t ever want our site utilized as a backlink farm by SEO consultants, so we’re pretty careful in the content we accept and how we redirect our visitors. Where we can’t monetize an external referring link, we avoid…
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The 2021 Digital Communication Trends That Will Boost Your Business
Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve their customers’ experience and adapt to new ways of doing business. 2020 has been a year full of upheaval, but…
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How To Migrate Events From Universal Analytics To Google Analytics 4
I’m not too confident in Google Analytics 4 despite the buzz being passed by the Google Analytics team. Companies have spent millions of dollars to enhance and integrate their sites, platforms, campaigns, events, and other measurement data within Universal Analytics only to find that it doesn’t automatically work within Google Analytics 4. Events are no different… It’s disappointing that Google…