This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Is A CRM? What Are The Benefits Of Using One?
I've seen some great CRM implementations and some terrible ones in my career. Like any technology, ensuring that your team spends less time working in the CRM and more time providing value with your CRM is the key to a great CRM implementation. I've seen poorly implemented CRM systems that...
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Understanding Demand Generation vs Lead Generation
Two critical strategies often emerge in marketing and sales: Demand Generation ( demandgen ) and Lead Generation ( leadgen ). While these terms are sometimes used interchangeably, they represent distinct approaches that serve different purposes in the customer acquisition process. This comprehensive guide will explore the definitions, processes, key differences, KPIs , and...
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How To Track Elementor Form Submissions in Google Analytics Events using JQuery
I've been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms . It's a great...
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What Is A Content Library? Your Content Marketing Strategy Is Failing Without Building Yours
Years ago, we worked with a company that had several million articles published on their site. The problem was that very few articles were read, even fewer ranked in search engines, and less than one percent had revenue attributed to them. They hired us for search engine optimization ( SEO ) but it quickly...
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What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness...
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Marketing Segmentation Strategies, Challenges, Opportunities, and Over 60 Examples
Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enables companies to tailor their marketing efforts, products, and services to specific segments, resulting in more effective and efficient marketing campaigns. This article will explore various segmentation strategies, discuss...
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How to Implement Your Chatbot Strategy
Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI -powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The...
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A List Of All Salesforce Products for 2026
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every customer for better relationships. As we discuss the platforms with...
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What is RSS? What’s a Feed? What Is Content Syndication?
While human beings can view HTML, in order for software platforms to consume content, it must be in a structured, readable format for programming languages. The format that's the standard online is called a feed . When you publish your latest posts in blog software like WordPress , a feed...
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The Online Shopping Behavior of Men vs. Women
Online shopping habits vary significantly between women and men, reflecting differences in priorities, decision-making processes, and responses to marketing strategies. This divergence provides valuable insights for businesses aiming to optimize their e-commerce platforms and marketing campaigns. Men vs. Women: Evolutionary Roles The difference in online shopping habits between...