This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Getting Your Business Ready For AI Implementations: 5 Key Steps To Follow
The benefits of artificial intelligence (AI) solutions that a business can embrace are numerous, and as AI-driven technologies are becoming more and more sophisticated, it is impossible to ignore them. Since AI-powered solutions are becoming more common, business owners have to react fast and decide whether to implement them and possibly gain a competitive edge over their rivals. It’s getting…
- Advertising Technology
DanAds: Self-Service Advertising Technology For Publishers
Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability for media buyers to use software to purchase advertising has revolutionized the digital advertising space, removing the need for traditional manual processes such as requests for proposals, tenders, quotes, and, most notably,…
- Sales and Marketing Training
The Four Learning Styles: Understanding VARK for Effective Marketing
The ability to effectively communicate your marketing message is more critical than ever. However, true success in marketing goes beyond simply broadcasting your unique value proposition (UVP); it hinges on ensuring your audience receives, comprehends, and retains the information you’re providing. This comprehension is vital because, in reality, most purchasing decisions are not made in isolation. In the B2C realm,…
- Content Marketing
Marq: Streamline Brand Workflows and Ensure Your Brand Consistency Across Teams and Strategies
Managing a brand and its assets can be frustrating, especially in today’s ever-evolving business landscape. Keeping brand consistency across various teams and marketing materials while ensuring ease of use and customization is a challenge many organizations face. Not managing your brand assets isn’t just inconvenient and costly. When we work with brands, having access to their brand assets saves us…
- Artificial Intelligence
11 Ways Artificial Intelligence Is Transforming Fashion E-commerce
Over the last couple of years, we’ve been working with several fashion e-commerce clients to help them digitally transform. One area that we’ve been researching and exploring is how artificial intelligence (AI) can be deployed as a tool to help them with internal automation as well as to transform customer experiences. There are simple things we’re doing today from a…
- Content Marketing
10 Methods Introduced In HTML5 That Dramatically Improved User Experience
We’re assisting a SaaS company in optimizing their platform for organic search (SEO)… and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was a significant leap forward for user experience (UX) in web development. It introduced several new methods and tags that enhanced the capabilities…
- Paid and Organic Search Marketing
SEO Is Dead: Part 2
For years, search engine optimization (SEO) was a game of math: backlinks, keyword density, page structure, and crawlability. Those who knew how to manipulate the system—often through questionable means—were rewarded with top rankings. But those days are over. And that’s not a loss—it’s progress. In 2012, I declared that SEO was dead. It was a tongue-in-cheek clickbait article about how…
- Artificial Intelligence
TextBuilder: Use GPT and AI To Find Ideas, Write, and Publish Your Content At Scale
Consumers and businesses research online to get assistance with problems or to find resources to help them solve their problems. Building a comprehensive content library is the lifeblood of being found as that resource. Bloggers, affiliate marketers, copywriters, ad experts, and startup founders need constant high-quality content to maintain their online presence. However, the demand for content often outweighs the…
- Event Marketing
Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
- Content Marketing
WordPress Maintenance Beyond Updates: The 10 Checks That Experts Should Do Monthly
A decade ago, over 90% of my site traffic came from organic search. My engagement was terrible, though, as most visitors came and left within a second. Years ago, I made a concerted effort to work every day on the site’s user experience and correct many of the issues that had plagued it, including outdated content, poor performance, and a…
