Public Relations Articles
Public relations (PR) is a strategic communication process that helps businesses build and maintain positive relationships with their target audiences. Effective PR involves leveraging various channels and tactics to shape public perception, manage reputation, and drive business growth. Key subtopics within public relations include media relations, crisis management, influencer marketing, thought leadership, and social media PR. By implementing a comprehensive PR strategy, companies can increase brand awareness, establish credibility, and ultimately drive more sales. Explore the articles below to learn more about how public relations can help you build and protect your brand reputation.
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Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…
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Why Accessibility Training is Crucial for Businesses to Meet Legal and Ethical Standards
In today’s increasingly digital world, accessibility is no longer just a compliance issue but a fundamental part of how businesses engage with their customers and clients. Whether you’re running a website, providing online services, or offering products, it’s important to ensure that all users, including those with disabilities, can access your content and services without barriers. This is where accessibility…
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Why Brands Must Build Influence Early in The AI Era
AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged with the traditional ten blue links on Google Search, they are now relying more and more on generative platforms like Google’s AI Overviews (AIO), ChatGPT, and Perplexity to perform research. Often, they don’t even click…
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Seasonal Marketing and Sales Program Maintenance Schedule
Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate, seasonal recalibration. Just as equipment needs preventative maintenance to avoid breakdowns in the future, so does your marketing and sales…
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Why Hiring a PR Consultant or Firm is a Strategic Investment for Your Brand
Capturing meaningful attention from the press, influencers, and the public requires more than a compelling story—it demands expertise, access, and execution. Many brands, especially startups and mid-market companies, underestimate the strategic value a seasoned public relations (PR) consultant or firm can deliver. They view PR as just another marketing line item or an optional expense, rather than as a powerful…
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The Goals of Automation Tools and Marketing Efforts in an AI World
The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hype surrounding AI-driven automation often evokes fear—fear of job loss, fear of becoming obsolete, or fear of losing control over one’s creative work. That does not have to be the reality. At its best, automation and…
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Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
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Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…
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Basecamp: From Scattered Client or Campaign Management to Streamlined in One Simple Platform
Marketing teams are the epicenter of campaigns, clients, and constant deadlines — but too often, their tools are scattered, overwhelming, or downright chaotic. If you’re hopping between spreadsheets, Slack, emails, and yet another project management app that never quite fits, you’re not alone. You’ve probably tried your share of tools that promised to solve your chaos. Yet, here you are.…
