Public Relations
Public relations (PR) is a strategic communication process that helps businesses build and maintain positive relationships with their target audiences. Effective PR involves leveraging various channels and tactics to shape public perception, manage reputation, and drive business growth. Key subtopics within public relations include media relations, crisis management, influencer marketing, thought leadership, and social media PR. By implementing a comprehensive PR strategy, companies can increase brand awareness, establish credibility, and ultimately drive more sales. Explore the articles below to learn more about how public relations can help you build and protect your brand reputation.
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Scoop.it: Transform Content Curation Into Business Growth
Staying visible requires more than just producing your own blog posts and social updates. Audiences expect a steady stream of fresh, relevant information from trusted sources. Yet creating that volume of original content is time-consuming and expensive, and many teams…
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Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery,…
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SaaS Companies Excel at Customer Success. You Can Too… And Here’s How
Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service ( SaaS ) providers often excel…
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Why You Should Never Buy A New Website Again
This is going to be a rant. Not a week goes by that I don't have companies asking me how much we charge for a new website . The question itself raises an ugly red flag that typically means that…
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Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the…
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The Agile Marketing Journey
With a decade of helping companies grow their businesses online, we've solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking…
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How Is Digital Marketing Feeding Your Sales Funnel
When businesses are analyzing their sales funnel, what they're trying to do is to better understand each phase in their buyers' journey to identify what strategies they can accomplish two things: Size - If marketing can attract more prospects then…
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Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
If you asked most people where they find their audience, you'll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer's journey ... but is that already too late? If…
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Publicfast: Find Influencers, Build Campaigns, and Measure Results
My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It's a technology that we've deployed in the past and one…
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MarketerHire: Where To Hire A Vetted Freelance Marketer
This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I'm observing are: Digital Transformation - the previous focus on external customer experience has shifted to internal automation and integration with large organizations as…