Content Marketing

Who’s Twittering You?

twitterOn my feed this morning, up popped a post that caught my attention, How to setup a Twitter listening post. Once I clicked through to the post, though, I was disappointed because there was actually no details on setting up an actual listener. Instead, I was simply met with a post on how to setup a Twitter account.

Setting up a Twitter account doesn’t provide you any insight into what folks are actually saying about you, your brand, products or company. It only provides a means for folks to communicate with you through this unique medium.

How to Set Up Micro-Blog Listeners

To actually set up a ‘listener’, you can simply go to Google and search for the term you’re looking for (this twitter example shows a search for “microsoft ad” to twitter):

site:twitter.com "microsoft ad"

For Friendfeed:

site:friendfeed.com "microsoft ad"

If you’d like to take a step further and actually react to folks communicating about you, your product, or your brand, set up a Google Alert to email you as it happens. As a marketing or reputation manager, I might even set up a text alert with Google Alerts and I would respond directly to the tweet.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership