Marketing InfographicsSocial Media & Influencer Marketing

The State of Social Ads

While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion rates.

Given mass consumer adoption of social media, over 75% of brands have incorporated social advertising into their integrated marketing budget. However, the majority of them aren’t sure about how to measure the success of this relatively new medium. Uberflip’s latest infographic illustrates the increasing adoption of social ads among marketers, the amount of dollars allocated on these channels, and the effectiveness of these paid social media campaigns. From the Infographic: The State of Social Ads

Social ROI Ads

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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