Marketing InfographicsSocial Media Marketing

Social Media For Social Good

83 percent of Americans want brands to support causes and 41 percent of people bought a product from a company because they knew the company was associated with a cause. As more companies and nonprofits are evolving into social enterprises (a hybrid of charity and business), many are counting on social media to help them succeed.

We’ve shared some fantastic evidence of great cause marketing. I truly hope that it’s a segment that will explode in popularity – especially given the economic challenges our world is now facing.

The following infographic highlights a few these examples, and offers more supporting research for companies who are considering moving toward the ‘social enterprise’ business model.

social-media-for-social-good-infographic-2

Douglas Karr

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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