What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

How To Track 404 Page Not Found Errors in Google Analytics

We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist anymore. This is a HUGE problem when it comes to search engine optimization. Your authority

Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

Why should you learn tech skills as a CRM Manager?  In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills.  Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person. Today, a good CRM specialist is an engineer or a data specialist who has basic knowledge

ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around

What Is Bounce Rate? How Can You Improve Your Bounce Rate?

Bounce rate is one of those KPIs that digital marketers spend a lot of time analyzing and trying to improve. However, if you don’t fully understand what a bounce is, you may be making a mistake in how you attempt to improve it. I’ll walk through the definition of a bounce rate, some nuances, and some ways that you can improve your bounce rate. Bounce Rate Definition A bounce is a single-page session on your site. In

Referrer SPAM List: How to Remove Referral Spam from Google Analytics Reporting

Have you ever checked your Google Analytics reports only to find some very strange referrers popping up in the reports? You go to their site and there’s no mention of you but there’s a ton of other offers there. Guess what? Those people never actually referred traffic to your site. Ever. If you didn’t realize how Google Analytics worked, basically a pixel is added to every page load that grabs a ton of data and

Oribi: No-Code Marketing Analytics With The Answers You Need to Grow Your Business

A complaint that I’ve continued to loudly proclaim in our industry is how awful analytics is for the average company. Analytics is basically a data dump, query engine, with some nice graphs in between. The vast majority of companies pop in their analytics script and then have no idea what they’re looking at or what actions they should take based on the data. Truth be told: Analytics is a Question Engine… not an Answer Engine

Kameleoon: An AI Engine to Predict Visitor Conversion Probability

Kameleoon is a single platform for conversion rate optimization (CRO) from A/B testing and optimization to real-time personalization using artificial intelligence. Kameleoon’s machine-learning algorithms calculate the conversion probability of each visitor (identified or anonymous, customer or prospect) in real-time, predicting their purchase or engagement intention.  Kameleoon Experimentation and Personalization Platform Kameleoon is a powerful web and full stack experimentation and personalization platform for digital product owners and marketers who want to increase conversions and drive exponential online revenue growth. With features including A/B