A complaint that I’ve continued to loudly proclaim in our industry is how awful analytics is for the average company. Analytics is basically a data dump, query engine, with some nice graphs in between. The vast majority of companies pop in their analytics script and then have no idea what they’re looking at or what actions they should take based on the data. Truth be told: Analytics is a Question Engine… not an Answer Engine
Kameleoon is a single platform for conversion rate optimization (CRO) from A/B testing and optimization to real-time personalization using artificial intelligence. Kameleoon’s machine-learning algorithms calculate the conversion probability of each visitor (identified or anonymous, customer or prospect) in real-time, predicting their purchase or engagement intention. Kameleoon Experimentation and Personalization Platform Kameleoon is a powerful web and full stack experimentation and personalization platform for digital product owners and marketers who want to increase conversions and drive exponential online revenue growth. With features including A/B
Lexio is a data storytelling platform that helps you and your team get the story behind your business data – so you can work together, on the same page, from anywhere. Lexio analyzes your data for you and tells you and your team what you need to know. No need to dig through dashboards or pore over spreadsheets. Think of Lexio like the newsfeed for your business that already knows what is important to you.
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships and ensure that businesses are able to identify and resolve potential issues with greater ease. Learning a little more about the latest tools and analysis methods ensures that the latest resources and solutions
The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey – deeply analyzing how our marketers are being prepared in their formal degree programs, and identifying gaps that will make their skills more marketable in the workplace. Key to traditional degree programs is that the curriculae often take several years to be approved. Unfortunately, that puts graduates
Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to