MarTech Trends That Are Driving Digital Transformation

Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution of their marketing strategies. Martech platforms help your business both recoup the investment and help

Plausible: A Lightweight, Cookieless Alternative to Google Analytics

This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events, campaigns, goals, etc. will provide data that will almost always lead you down the wrong

How To Track Elementor Form Submissions in Google Analytics Events using JQuery

I’ve been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms. It’s a great system… kicking off drip campaigns to people who request information and pushing a lead to the appropriate sales representative when requested. I’m really impressed with Elementor’s form flexibility and look and

Salonist Spa and Salon Management Platform: Appointments, Inventory, Marketing, Payroll, and More

Salonist is a salon software that helps spa and salons manage payroll, billing, engaging your clients, and execute marketing strategies. Features include: Appointment Setting for Spas and Salons Online Booking – Using the smart Salonist Online booking software, your customers can schedule, reschedule, or cancel appointments anywhere they are. We have both website and app capabilities that can be integrated with Facebook and Instagram social media handles. With this, the overall booking process is completely

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great