Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

Reading Time: 5 minutes Why should you learn tech skills as a CRM Manager?  In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills.  Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person. Today, a good CRM specialist is an engineer or a data specialist who has basic knowledge

ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around

What Is Bounce Rate? How Can You Improve Your Bounce Rate?

Reading Time: 5 minutes Bounce rate is one of those KPIs that digital marketers spend a lot of time analyzing and trying to improve. However, if you don’t fully understand what a bounce is, you may be making a mistake in how you attempt to improve it. I’ll walk through the definition of a bounce rate, some nuances, and some ways that you can improve your bounce rate. Bounce Rate Definition A bounce is a single-page session on your site. In

Oribi: No-Code Marketing Analytics With The Answers You Need to Grow Your Business

Reading Time: 4 minutes A complaint that I’ve continued to loudly proclaim in our industry is how awful analytics is for the average company. Analytics is basically a data dump, query engine, with some nice graphs in between. The vast majority of companies pop in their analytics script and then have no idea what they’re looking at or what actions they should take based on the data. Truth be told: Analytics is a Question Engine… not an Answer Engine

Kameleoon: An AI Engine to Predict Visitor Conversion Probability

Reading Time: 2 minutes Kameleoon is a single platform for conversion rate optimization (CRO) from A/B testing and optimization to real-time personalization using artificial intelligence. Kameleoon’s machine-learning algorithms calculate the conversion probability of each visitor (identified or anonymous, customer or prospect) in real-time, predicting their purchase or engagement intention.  Kameleoon Experimentation and Personalization Platform Kameleoon is a powerful web and full stack experimentation and personalization platform for digital product owners and marketers who want to increase conversions and drive exponential online revenue growth. With features including A/B