Ar
Articles Tagged ar:
-
What is Interactive Marketing?
Interactive marketing, also known as engagement marketing , is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting…
-
10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…
-
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we've been hammering away on with our clients - organic search, local search , mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key…
-
How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That's why consumers are increasingly tuning into influencers for how-to videos on anything, from trying on lipstick to…
-
Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This…
-
What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer's point of view, I actually believe augmented reality ( AR ) has much more potential than virtual reality ( VR ). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance…
-
Kaon AR: A B2B Augmented Reality Platform
Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform, Kaon AR is the first B2B marketing application that enables companies to place a fully scaled 3D digital…
-
How To Not Fail at Snapchat
Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality ( AR ), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity…
-
How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality ( AR ) game, which uses real-world locations as…