Artificial Intelligence
Artificial intelligence acts as a catalyst for transformative growth. It empowers businesses to achieve hyper-personalization, automating routine tasks like lead qualification and campaign optimization, thus freeing professionals for strategic pursuits. AI’s ability to analyze vast datasets provides predictive insights into customer behavior, enabling proactive engagement and enhanced customer service through tools like chatbots. Furthermore, AI facilitates dynamic pricing and real-time campaign adjustments, ensuring maximum ROI and a competitive edge.
Ultimately, AI in marketing and sales translates to smarter decision-making, stronger customer relationships, and significant revenue growth. By transforming raw data into actionable intelligence, AI enables businesses to navigate the complexities of the modern market with unprecedented efficiency and precision.
Articles Tagged artificial intelligence:
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Artificial Intelligence
How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…
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Advertising Technology
AdCreative.ai: Utilize Artificial Intelligence to Design And Boost Your Ad Conversion Rates
The average advertiser has quite a few challenges when creating banners, display ads, and other ad creatives: Creation – creating a number of ad options can be time-consuming.Statistics – letting each ad version run long enough to gather enough data to make the appropriate decision can be wasteful.Relevance – while their are best practices for creating display and banner ads,…
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Marketing Tools
Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago? Don’t get me wrong: It is perfectly ok to be good at one specific thing and have years of experience…
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Advertising Technology
How To Build An Authentic Brand
The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his…
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Content Marketing
7 Ways the Right DAM Can Optimize Your Brand Performance
When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…
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Artificial Intelligence
accessiBe: Make Any Site Certified Accessible Using Artificial Intelligence
While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy or compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both…
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Artificial Intelligence
Luminar Neo: Innovative Image Editing Using Artificial Intelligence (AI)
We recently shared an article with 6 examples of how artificial intelligence enhances sales and marketing technology and one of the ways was photo editing. Many of the photographers that we utilize to do professional portraits, product photos, and other photos for our clients are experts at Photoshop and do an absolutely brilliant job. However, if your full-time job isn’t…
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Content Marketing
Writer: Develop, Publish, and Apply Your Brand’s Voice And Style Guide With This AI Writing Assistant
Just as a company implements a branding guide to ensure consistency across the organization, it’s also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand’s voice is vital to communicate your differentiation effectively and to speak directly to and emotionally connect with your audience. What Is A Voice And Style Guide?…
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Artificial Intelligence
6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence (AI) is quickly becoming one of the most popular marketing buzzwords. And for good reason – AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing brand visibility, AI can be used for a number of different tasks, including influencer marketing, content creation, social media management, lead generation,…
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Customer Data Platforms
The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In this article, we explore the evolution of marketing, the technologies enabling people-based strategies, and key takeaways for businesses looking to…
